Case Studies

Real coaches, facilitators and therapists.
Real shifts in income and clarity.

Practitioners who came in with a scattered offer, an unclear niche or a price they couldn't quite justify, and left with a business they can actually run. Here is exactly what changed, session by session, in their own words.

No obligation. Genuinely useful, whether we work together or not.

Alja Berk facilitating a business strategy workshop with a group of coaches and facilitators
250+
Private coaching clients since 2019
1000+
Hours of coaching across 4 continents
60+
Workshops delivered
500+
Workshop participants
5
Guided entrepreneurial communities

How to read these

Every story below followed the same sequence: niche and offer first, pricing backed by real market research, and only then messaging, marketing, sales and AI infrastructure.

What changed for each of them is the direct result of that order, not more content or a rebuilt website.

Business Coaching Dr. Saša Aden, Toxic-free Living Consultant

Sold more consultations and lectures, at higher prices, during the program itself.

"Alja helped me design the entire process, from service creation to concrete sales steps."

Dr. Saša Aden Toxic-free Living Consultant · Slovenia Read the case study
Business Coaching Maja Radej, Emotional Energy Therapist

Sold six premium programs, five months after working together.

"Working with Alja completely changed my approach to organization, focus and the meaning of what I do and offer people."

Maja Radej Emotional Energy Therapist · Slovenia Read the case study
Business Coaching Brendan McMullan, Empowerment Photographer

Redefined his niche and built a marketing plan he's still successfully running on, three years later.

"This is the first time I truly feel I am fully expressing the resonance of what I do."

Brendan McMullan Founder, Brendan McMullan Photography · Gold Coast, Australia Read the case study
Business Coaching Blažka Orel, Certified Professional Life Coach

Went from a set of coaching skills to Conscious Life Redesign, one clear, transformational program backed by real market research.

"You helped me so much with my business strategy, but even more with starting to see myself, my ideas, and the direction I want to go, more clearly."

Blažka Orel Certified Professional Life Coach · Slovenia Read the case study
Business Coaching Lara Mlaker, Dance Embodiment Facilitator

Built and launched her Dance Embodiment Program for Women, from several scattered ideas to one clear offer.

"I felt supported at every step and moved through the process with ease."

Lara Mlaker Dance Embodiment Facilitator · Slovenia Read the case study
Business Coaching Anita Skutnik, TAO Face Yoga Teacher

Her very first course launch, 30 registered, 16 attended, 3 enrolled, already covered her full coaching investment.

"She knew how to hold space while also guiding me toward concrete and practical steps."

Anita Skutnik TAO Face Yoga Teacher · Slovenia Read the case study
Business Coaching Marjolein Wiegers, Conscious Children's Workshop Facilitator

Turned an abstract vision into a structured program, working process and website for her practice in the heart of Haarlem.

"Only now do I feel like I'm really building something for myself."

Marjolein Wiegers Conscious Children's Workshop Facilitator · Netherlands Read the case study
Business Coaching Marjeta Cimerman, Yoga, Astrology and Crystal Practitioner

Already sold her full astrology package mid-program, and defined two clear yoga slots at a higher price.

"Working with Alja brought me a lot of clarity and focus."

Marjeta Cimerman Yoga, Astrology & Crystal Practitioner · Slovenia Read the case study
Business Coaching Maja Modic, Personalized Mandala Artist

Built a sales process that finally felt like an invitation, not a push, and received her first personalized mandala orders soon after.

"She showed me that selling can be something beautiful. It's a relationship."

Maja Modic Personalized Mandala Artist · Slovenia Read the case study
Business Coaching Ines Majcen, Psychotherapist

Built her own online classroom from scratch and a validated, clearly positioned program, backed by real market research.

"I've never before chosen to work with someone with the kind of ease and devoted trust I felt deciding to work with Alja Berk."

Ines Majcen Psychotherapist · Slovenia Read the case study

Before business coaching

Earlier words, from my career and inner empowerment years.

Before I specialized in business strategy coaching, I worked with clients on career clarity and inner empowerment. At first, one session at a time. Later, through structured coaching programs. Some of these words go back to 2020. I'm keeping them here in full, exactly as they were given to me, because they're still true, and because they're part of how I understand my clients today.

Claudia Cairns
Claudia Cairns
Sales Coordinator, Green Gorilla Recycling and Waste · Auckland, New Zealand

"In just 6 weeks I not only got a new job, that pays more & I'm passionate about, but also more confidence & clarity about what I am looking for in a future career. Alja helped me work out my minimum income threshold, and rewrite my CV. She helped with networking tips, linked-in tips & interviewing tips. But most importantly, she also did a lot of mental work with me, which helped me see all the opportunities out there, and act on them."

Career Empowerment Coaching
Marleen Blomsma
Marleen Blomsma
Founder, Double Dutch Language School · Haarlem, Netherlands

"What I liked about my sessions with Alja, was that they were a very nice mix between no nonsense theory, the brain, heart and the soul. Our sessions resonated with me in a pleasant and meaningful way. Alja was very welcoming and warm. Running my slightly grown out of hand business, life can be challenging and demanding. Alja's encouragement was so welcome and made me feel better instantly! And, in my case much appreciated: Alja is not afraid to speak her mind and share her wisdom when things get tough! It was all very well argued and explained and helped me to mentally and emotionally get better 'organized' and find peace in a hectic life as a busy entrepreneur. Thank you Alja for being my coach!"

Inner Empowerment Coaching
Merijn Everaarts
Merijn Everaarts
Founder, Dopper Bottles · Haarlem, Netherlands

"I had great sessions with Alja. She was taking me and my personal challenge seriously and we worked together as team to move forward in the right direction. All in a sensitive and decisive way. My deepest respect and gratitude for Alja and the result I feel in the end, which I am still enjoying."

Inner Empowerment Coaching
Lebogang Makomene
Lebogang Makomene
Accountant & Blogger · Amsterdam, Netherlands

"Embarking on this coaching journey with Alja has been truly transformative! In just a few weeks, I've witnessed remarkable personal growth and a newfound optimism about my professional future. Alja's guidance and support have been invaluable in helping me navigate this journey. Through our sessions, she helped me see my self-worth and encouraged me to think positively about myself. Alja also assisted me in understanding my passions and aligning them with my core values, ultimately guiding me towards a more fulfilling career path. Together, we delved into extensive research, exploring job opportunities that align with my passions, skills, and aspirations. Additionally, Alja's expertise helped me identify the ideal company culture and environment that resonate with my values and professional ambitions. Her availability to address any questions or concerns, and her proactive follow-up during crucial career decisions, truly exemplify her commitment to my success. Her insightful counsel empowered me to make informed career decisions with confidence. Alja's energy and presence are uplifting, and I deeply appreciate her calming and reassuring support throughout. A heartfelt thank you Alja! I'm deeply grateful for everything."

Career Empowerment Coaching
Evita Puzin
Evita Puzin
Real Estate Agent & Women Circle Facilitator · Ljubljana, Slovenia

"Alja is truly a beautiful soul. She has come a long way in her personal development and I know she can help you do the same. I found my true purpose after two coaching sessions with her! I will be forever grateful for you, my friend. Thank you!"

Career Empowerment Coaching
Josh Taylor
Josh Taylor
Amsterdam, Netherlands

"Alja has had a big influence in all aspects of my life. Most noticeably, she has helped me to gain better perspective on what is important to me both on a career and personal level. Following on from this, Alja and I have worked together to re-evaluate how I define success and I am no longer benchmarking myself against others but instead setting goals based on the values that are important to me. This, in turn, has led me to re-evaluate how I currently spend my time and energy, and the end result is I am now in a happier place both on a work and personal basis. Alja has also helped me improve my self-awareness, which has helped me to become more impactful on both a professional and personal level. And following on from this, Alja has been a fantastic mentor on a relationship front. In conclusion, she has guided me through a number of tricky situations and given me some fantastic tools to better handle certain people situations in the future."

Career Empowerment Coaching
Madina Knight
Madina Knight
Founder, KindType Communications Agency · Auckland, New Zealand

"From working with Alja I can say that Alja is a very intuitive and helpful coach that goes above and beyond to help her clients, and helps them realize the best versions of themselves. Alja is very skillful at a myriad of different coaching techniques and draws on this rich toolbox to help clients reach a breakthrough. Alja has a unique talent of holding space for her clients, and carefully and intuitively guiding them to find their own answers to the challenges they face at the time. She guides you to go deeper and really address the underlying cause of each problem. From working with Alja, it's really clear that she cares about each one of her clients. She really sees, honors, and empowers you as an individual. She is an incredibly talented coach and anyone lucky enough to work with her can expect great results."

Inner Empowerment Coaching
Priya Chouhan
Priya Chouhan
Auckland, New Zealand

"I did 5 sessions with Alja, and I felt it was the most calming experience of my life. Her way of understanding others is amazing. I felt really great after my sessions, the effect that she had on me was beautiful! I have a long way to go, I'm still a work in progress, but I would highly recommend her!"

Inner Empowerment Coaching
Misty Goodmare
Misty Goodmare
Real Estate Agent · Auckland, New Zealand

"Alja's coaching has been pivotal in helping me overcome my blockages around promoting my own services. It has been an immensely healing experience that has sparked a transformation in my beliefs and behaviors that were holding me back. As a result of her dedicated efforts, I have found inner peace and developed a deep trust in the unfolding process of my life. Alja's thought leadership on self-worth and inner confidence has propelled me forward both personally and professionally. I eagerly anticipate attending her full workshop and continuing our coaching sessions. I am genuinely grateful to have crossed paths with Alja, and I am filled with excitement for the positive impact she will create in the world. I wholeheartedly recommend her services and encourage you to share her offerings with anyone who may benefit from her support."

Business Empowerment Coaching
Susan Jones
Susan Jones
Head Nurse & Singer-Songwriter · Auckland, New Zealand

"Already my first coaching session with Alja was mind blowing and healing in every level. I quit the job that was making me so unhappy that very day. I never went back. In sessions after, she started me on a journey to work towards my purpose and true goals. I got a higher paid job in a nicer environment, where I gained more respect and leadership autonomy. I also acted on pursuing my song-writing passion as a hobby."

Career Empowerment Coaching
Heike Bitterle
Heike Bitterle
Customer Success Manager, Lepaya & Yoga Teacher · Munich, Germany

"Alja's coaching helped me in my journey to better connect with what I really care about and stand for. I was in a corporate job for some years, and felt very unsatisfied but did not know what else there could be. I come from a belief system that you have to work hard and be satisfied when having a well-paying job. I have followed this without questioning it, but suddenly came to a point where I realized this was not what I believed in. This was when Alja's coaching first supported me in understanding what my values are, and what I want my life and career to be looking like. Alja supported me in gaining trust in myself, exploring my career options and standing up for myself. After 'Meaningful Career Clarity' coaching, I decided to take a sabbatical, and do a systemic coaching course & yoga teacher training. Meanwhile Alja helped me with getting a new job in a company that better matches my personality and beliefs. Now, I am about to start a new job, and teach yoga on the side. The whole process has been very rewarding, I grew so much self-awareness and self-worth that I cannot even believe it."

Career Empowerment Coaching
Elijah Pernell
Elijah Pernell
Auckland, New Zealand

"Alja is an incredible coach that has helped me change my entire outlook on life. After years of battling depression and going through several psychologists, counselors, psychiatrists, and life coaches, Alja is the only person who has helped to arrive to a place where I truly love and accept myself. She has a unique ability to quickly form a deep connection with you, then use the connection to challenge your existing mindset and habits. Instead of giving you "tools" to use, she guides you to come to an understanding of your own problems and why they exist. It is with this powerful knowledge that Alja gives you the foundation to build yourself from. She then assists you in creating actions and habits to achieve what you want to achieve. Alja is by your side throughout the journey, showing you where you are now, where you want to be, and providing you with coaching and guidance that will make it happen. I now live for every day since my first session with Alja."

Inner Empowerment Coaching
Jesse Lisser
Jesse Lisser
Software Developer, Ministry for Health · Rotterdam, Netherlands

"Coaching with Alja has been trustful, fun, exciting and, I must say, challenging! She reflects and asks about the why in your life, which is sometimes difficult, but at the same time wonderful because I believe that we grow best if we reflect truthfully and are being honest to ourselves. Her thorough methods were very helpful to reveal where my potential areas of growth lie to become a more fully realized self. Many, often unconscious, thought processes and beliefs drive our actions. Some of these thoughts are negative and impact our self-worth in negative ways. Alja helped me uncover some of these patterns and challenged them to help me to see it from a different perspective. Thanks, Alja, for being such a reflective, good listener and thought-challenger to help me live my fullest life."

Inner Empowerment Coaching
Dan Lacey
Dan Lacey
Christchurch, New Zealand

"From the very first moments of being coached by Alja, her sincerity and compassion shone through. She created an atmosphere of complete ease, enabling me to relax, be open, and delve into my inner truth. Alja's profound insights and wisdom challenged my long-held beliefs in the most empowering way. Meeting her has undeniably made me a better person, and I wholeheartedly encourage you to reach out and start a conversation with her today."

Inner Empowerment Coaching

Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.

— Alja

Your empowerment shapes a new earth for future generations

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No obligation. Genuinely useful, whether we work together or not.