Private Coaching Program
Financial freedom. Freedom of time. Freedom to choose your clients. A practice that is fully, unapologetically yours.
Seven online 1:1 sessions, with in-between support and tools. Based on a proven process of building a business strategy.
No obligation. The discovery call is genuinely useful whether we work together or not.
Who this program serves
Executive coaches · Work-life balance coaches · Communication facilitators · Public speaking facilitators · Leadership facilitators · Productivity mentors · AI integration consultants · HR and organisational systems specialists · Technology and education service providers
Life coaches · Career coaches · Business coaches · Coaches for parents and teens · Somatic practitioners · Yoga teachers · Breathwork facilitators · Circle organizers · Meditation teachers · Healers · Therapists building a private practice · Online program creators building passive income
Photographers · Architects · Artists · Designers · Creative consultants · Any creative professional shifting from generalised competition to a hyper-niche, justifying high-ticket offers
Choosing a niche feels like closing a door on everyone else you could help. You enjoy your flow, and introducing structure feels stiff. So you stay general. And you stay stuck in inconsistent income, charging for time rather than results.
You choose a direction, then lack the confidence to sell at a high price. Rather than breaking through that resistance, you doubt the direction itself and change it. Months later you are back at the beginning with a different niche and the same income.
New ideas, new directions, new distractions on every corner. Especially now, in the AI era. Your personal growth may be accelerating. But your business growth doesn't keep pace, because you're not focused on priority actions.
Website before positioning. Content before offer. Sales conversations before market research. The foundation keeps shifting, and everything you build on top of it shifts with it.
The method
The business launch sequence is not a secret: from positioning, price validation to marketing, sales and AI optimization. What makes the difference is what happens between the steps.
The resistance to choosing one niche. The fear of selling at a high price. The quiet doubt that says you are not expert enough, not certified enough, not ready yet. This is what most programs skip. It happens in every session.
A coach who has built a practice and knows when to use AI and when to sit with a difficult decision instead. The right information, at the right moment, without overwhelming you. Those precise, timed decisions determine whether you build a €3,000 month or a €10,000 month.
90-minute sessions. Guided homework. We do not move to the next step until the previous one is genuinely complete. Corporate market research methodology from work with AstraZeneca, Unilever and IKEA, combined with the emotional intelligence to work through whatever comes up. I watch out for you.
Session by session
This is a private 1:1 coaching program throughout. No group sessions, no recorded modules. Every session is live, on Google Meet, with you, tailored to exactly where you are. Between sessions you receive a clear homework assignment, supporting tools and direct help. Each session opens only when the previous one is complete and grounded. Nothing is built on an unfinished foundation. How fast you move depends on your own time and pace: weekly if you'd like, up to 6 months at most to keep your focus.
We narrow your focus from "I can help many people with many things" to one powerful, specific niche. One that is authentic to who you are, credible to your market, and positioned to thrive as AI reshapes the coaching and facilitation landscape. The question we answer together: what aspects of your work will always be irreplaceable by AI, and who needs exactly that, right now?
Most clients get stuck here, because choosing feels like losing. Like closing a door on everyone else you could help. This session guides you to commit in a way that feels expansive rather than limiting. A clear niche is not a cage. It is what makes your messaging, your pricing and your sales conversations finally feel effortless.
We design your core offer from two angles simultaneously: the psychological transformation your client genuinely needs to experience in order to reach real results, and the practical feasibility of delivering it sustainably. Your offer can take many forms: a premium 1:1 program, a group program, a digital product or online course for passive income, a hybrid model, or a corporate facilitation package. We design what fits your niche, your energy and your life. Where relevant, we draw on Human Design to ensure the model fits how you naturally work.
What you build here is structured to justify high-ticket pricing. From this session forward, you stop selling your time and start selling a result. That shift changes everything: how you present your work, how you price it and how confidently you hold that price in a sales conversation.
Session 3 is where this program separates from every other coaching offer. We design a personalized market research study for your specific offer and audience, using the same survey methodology applied in pricing and launch projects for AstraZeneca, Unilever and IKEA. Typically 30–50 respondents. The more the better. Real data. Real decisions.
The survey is structured so your potential clients effectively co-create the offer with you, before you ever write a sales page. By the time you launch, you know exactly what they want, what they will pay and how to talk about it. The process itself builds trust, and can generate your first sales before the program is officially open.
We analyze your research results together, validate or adjust your offer based on real data, and set your final pricing with confidence, grounded in what your specific market actually values, not what you fear they'll pay. One recent client had a hunch about what her ideal clients most wanted from her program. Sixty survey respondents confirmed it, with the exact pricing and messaging to back it up. That is what data does.
From there we build your broad marketing strategy: which channels make sense for your niche, your energy and your life. A realistic plan you will actually follow. We also write your 30-second pitch, the one you will repeat in every future conversation.
We design a complete sales funnel: from a freebie or low-ticket entry point that gathers the right contacts, through to a high-ticket sales process built for the right people at the right moment. Around that funnel we build a content strategy that actively supports each stage, so your email list grows with people who are genuinely aligned with what you offer. We then map the full client journey and identify the specific points where someone shows real potential for high-ticket work. We prepare you to recognise those moments and to respond to them authentically, through a real sales conversation script that moves you from a first meaningful exchange to a signed agreement.
We audit your current business operations and identify your highest-leverage AI opportunities. Together we set up your core AI infrastructure: your LLM personalized to your voice and methodology, your content creation and repurposing workflow, and your automation setup for calendar and client onboarding. We focus on affordable, practical tools that save you significant time every week without requiring a technical background.
We build your complete custom prompt library: content creation across all your channels, sales conversation frameworks, client communication templates and market analysis prompts. You learn to write and iterate prompts independently so your AI always sounds like you. We then design your 90-day AI-powered business rhythm and your repositioned market presence as an AI-era practitioner.
Results
Sold six premium programs 5 months after working together
Working with Alja completely changed my approach to organization, focus and the meaning of what I do and offer people. I sold six premium programs, and the clients who went through the program we designed together have made truly remarkable shifts toward a better quality of life. With Alja's help, I stepped into a more stable sense of my own worth and strengthened my trust in my knowledge and abilities. Alja is not only a great support during the program, she remains a support after it ends. She has a deep sense of how to support each person and what they need at any given moment. She gently invites change from within, and that change naturally begins to show on the outside.
Selling at higher prices before the program even ended
I had quite a bit of trouble setting prices and recognizing my value. Without Alja's support, I would have initially set prices too low, given away too much for free, and had no clear sales strategy. Alja helped me design the entire process, from service creation to concrete sales steps. She opened my eyes to what is truly key for achieving my goals and gave me the power to step out of my shadow so that sales happen without feeling bad. During coaching, I was already able to sell more consultations and lectures at higher prices. The biggest bonus was her personal approach. She does not see my business as something rigid — each session she also dedicated herself to me and my wishes. This gave me a feeling of being seen, empowered and full of drive.
Covered her full coaching investment before the program ended
Working with Alja came at the right moment for me. I had the knowledge and experience, but when the moment came to start offering my own online programs, I felt uncertain about how to set it up in a way that would truly feel like mine. In the areas of marketing, sales and offer design, I didn't have enough knowledge, so I had been avoiding it for a long time. Alja knew how to hold space while also guiding me toward concrete and practical steps. Gradually, I shaped my idea into a clear whole. I began to understand how to present my knowledge in a way that is authentic and aligned with who I am. Today, I trust myself and the path that wants to express itself through me.
3 years later, still operating within the same positioning strategy
I am a photographer, and for many years I didn't know how to segment my clients and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I do. I am blown away with the holistic offers that Alja and I designed together. Next to that, I am satisfied with my pricing, the website, and eager to put my social media marketing strategy out in the world. I believe it is very important for any conscious creator to know what their offerings are and to really define it. This is what makes you feel valued and seen. Alja knows how to do this, which is very powerful.
The details
| Sessions | 7 private sessions on Google Meet |
| Pacing | Weekly or bi-weekly, or at your own pace. For focus and results it is recommended to complete within 6 months. |
| Between sessions | Support included via message (for blockages, questions) |
| Workspace | Shared Google Drive with all materials |
| Investment (Slovenia) | €2,100 |
| Investment (International) | €2,850 |
| Who it's for | Coaches, facilitators, therapists, creatives (B2B and B2C) |
AI, Coaching and Facilitation in 2035: where the industry is heading and how to position yourself to thrive. Real data. Clear structure. Free.
Common questions
Everything you're likely wondering. If you have something else on your mind, the discovery call is the place for it.
The discovery call is a free 45-minute conversation where we look at your situation, what you want to build and whether this program is the right fit. If we both feel it is, I send you a non-binding proposal. When you are ready to proceed, we sign a coaching agreement. Once that is in place, I generate a personalized booking link synced to my calendar and send it to you. You use it to schedule each of your 7 sessions at times that suit you. No fixed timetable imposed from the start.
7 private sessions on Google Meet, between-session support via message, a shared Google Drive workspace, and full coverage of niche clarity, offer design, real market research, pricing validation, sales strategy, marketing planning, AI workflow setup and prompt engineering.
At weekly sessions, approximately 7 weeks. At bi-weekly sessions, approximately 14 weeks. Most clients complete the program in 8 to 12 weeks. I recommend keeping the process within 6 months for focus and consistency.
€2,100 for clients based in Slovenia and €2,850 for international clients. Ask about payment options during your discovery call.
The core difference is Session 3: a real market research study with 30 to 50 people from your actual target audience, using the same proven survey methodology that large companies use before launching any offer. The survey is structured so your potential clients effectively co-create the offer with you, before you ever write a sales page. This gives you 100% validated pricing and genuine confidence when selling. Most programs ask you to guess, or hand you an AI calculator to fill in. This one asks real people.
No. Sessions 6 and 7 are built for practitioners without a technical background. We focus on practical, affordable tools and build everything step by step together. If you do have a technical background, it helps and we can move a little faster.
Yes. The methodology applies equally to coaches, facilitators, therapists, yoga teachers, somatic practitioners, creatives and any conscious helping professional building a private practice or mentorship program.
If you have real expertise, real results with clients, and a genuine desire to build a sustainable practice: you are ready. The discovery call is the place to confirm this together.
Ready to begin
The discovery call is free, genuinely useful, and has no obligation attached. We look at where you are, what's in the way, and whether this program is the right fit. If it is, we begin. If it isn't, you leave with clarity you didn't have before.
Book your free 45-min discovery callNo obligation. Genuinely useful, whether we work together or not.
Not sure yet? Download the free AI & Coaching Report 2035 →
