Case Study
A psychotherapist with a natural gift for reading people and complex systems alike. In a few months, she moved from a general practice to a validated online program, backed by real market research and her own hand-built classroom.
In Her Words
"I've never before chosen to work with someone with the kind of ease and devoted trust I felt deciding to work with Alja Berk. I usually prefer working alone, but this time I felt a genuine, wholehearted desire to collaborate.
We first connected loosely through the Facebook group SP-JEVCI (samostojni in ostali mikro podjetniki), where she found me (thank goodness that group exists!). After a free discovery call I joined purely out of curiosity, the idea for an online program suddenly clicked into place. I decided right away it would enrich my life, and I paid the invoice with more love than I ever have before. I had no doubts at all.
Alja truly felt her way through the program with me. She knew exactly where to point, what my strengths were and where I needed support. She supported me, listened closely, and picked up what was between the lines with real intuition. She brings a lot of experience in marketing, health systems and working with companies, and that knowledge was exactly what I needed from her.
Thank you for this incredible journey. It wasn't only a business path toward an online program, Alja and I are continuing to work together in other directions too."
How We Met
Ines and I met through the Facebook group SP-JEVCI (samostojni in ostali mikro podjetniki), when Tamara, who moderates the group, opened up a post for members to introduce their services in the comments. Ines liked my comment there and reached out to me directly. In a short conversation she shared the challenges she was facing in her practice and her wish to finally build her own online course, and that she needed help getting there.
On our discovery call, Ines told me she had been running her own private psychotherapy practice for years, across an unusually wide range of work: people facing addiction, burnout, asylum seekers, mental health, relationship dependency, and personal growth and creativity. That breadth is a real gift, but from a business perspective it had quietly become her limiting factor. Three years into her practice, with her therapy work running steadily and her energy clearly there, it felt like the right moment to give that breadth a clearer direction, rather than wait for it to fall into place on its own.
We jumped on a discovery call, where I saw just how much creative energy Ines was working with. That made me genuinely happy: when a psychotherapist carries that kind of awareness, it usually means she's doing something right, and that working with people through their deepest challenges energizes her rather than draining her. That's beautiful to witness. We started working together quickly, and things moved fast from there.
Building the Foundation
Moved from a general psychotherapy profile to one clear focus, helping people move from surviving into a genuinely higher quality of life, across four core areas: transforming the inner critic into higher consciousness, turning rejection into acceptance, stepping out of the comfort zone, and freeing yourself from relationship dependency.
Together we shaped Post-renaissance: transformation of the individual for a new era, a 2-month online program with a daily rhythm of under 10 minutes: a short video, a guiding text and a reflection question, walking people step by step through each theme.
Put a short, focused survey out to real people before building the full program. It brought 20 responses in 3 days, giving her clarity on structure, pricing and marketing preferences before investing more time.
Set it up herself in Google Classroom rather than investing in a paid platform before validating the idea. Her own voice and personality carry the videos, exactly as they should in this first phase.
Built a warm, ethical sales process that feels like help and an invitation, never pushing, with a script for every stage. Along the way, she also received interest from a larger Slovenian company.
The Results
Ines, thank you for engaging with me so wholeheartedly. You moved through every step with real dedication, doing it well and fast at once. And more than that, along the way you'd already built your entire classroom! It still amazes me how high your frequency is, and how you understand people and more complex fields like science and systems at the same time. You're one of the rare people like that, Ines.
You've built something extraordinary, and I see you as a thought leader of the future. You're a true lightworker, and I wish you all the luck on your path.
— Alja
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