Business, Career & Personal Empowerment Coaching
“I firmly believe that as privileged individuals in Western societies, we have a moral obligation to go beyond mere personal and career pursuits. It is our duty to actively seek fulfillment, authenticity, connection, and contribute to the well-being of our communities and society as a whole.
In today’s complex and challenging times marked by environmental crises, conflict, social injustices, and widespread mental health issues, we must step up and take meaningful action. By aligning our external realities with our core values, we can unleash the power within and make a positive impact on our surroundings.
As a dedicated coach, I am committed to empowering individuals to embrace their true potential and create purposeful lives. Together, we can drive positive change, one person at a time, and collectively work towards building a more compassionate, sustainable, and thriving world.”
Alja Berk Coaching since 2019 | Certified Life Coach by New Zealand Life Coaching association | MSc Health Economics, Policy & Law | BSc Business & Economics | Mindfulness and Yoga Nidra teacher
Studying sustainability during my Bachelor’s program, particularly during my Erasmus exchange at Rotterdam Business School, ignited a big-picture thinking that has profoundly transformed my perception of reality.
In my experience working in the pharmaceutical and market research industry, I came to a profound realization. Somewhere along the way, we’ve lost sight of what truly matters. Our focus on magic pills and materialism has driven us further from ourselves and from genuine connections with others. It became clear to me that what we urgently need is a rediscovery of our humanity.
Compassionate leadership is key to rediscovering our sense of self-worth, making healthy choices, and building genuine connections. It’s not just about surface-level changes, but creating a ripple effect across systemic, organizational, and individual levels.
Driven by a deep desire for change, I embarked on a transformative journey. I sought knowledge outside my regular jobs, immersing myself in self-empowerment and mindfulness trainings. Despite acquiring valuable tools, I knew I needed more.
With unwavering determination, I took a bold step – I quit my job and embarked on a year-long working holiday in New Zealand. It was there, in Christchurch, that I completed a 5-day intensive Life Coaching course accredited by the New Zealand & Australia Life Coaching Association. This experience solidified my path, fueling my intention to create my own coaching business.
Just as I settled into the serene South Island of New Zealand, fate led me to stumble upon a website for a co-working office in Auckland—a hub for purpose-driven businesses. To my astonishment, The Workshop Auckland was seeking a community manager who would receive strategic support for their own business in return. It seemed too good to be true, but without hesitation, I reached out to the CEO. The very next day, an interview was scheduled, and to my surprise, she asked if I could start in just one week.
Despite the doubtful concerns expressed by some close to me, I felt an exhilarating rush of excitement, assuring me that pursuing this opportunity was undoubtedly the right path.
Opening a business, establishing efficient operations, and embracing holistic well-being practices laid the groundwork. Surrounded by a community of inspiring coaches, visionary leaders, and spiritually awakened creators, my productivity reached new heights. I set up a website, attended conscious gatherings, and engaged in meaningful conversations that evolved into coaching agreements.
Witnessing the impact I had on people’s lives was immensely fulfilling. Then came the moment of organizing my first workshop, with 23 enthusiastic participants, and a wave of pride washed over me. Reflecting on my journey, I couldn’t help but feel an overwhelming sense of accomplishment. It all started with that life-changing opportunity in New Zealand.
I poured my heart and soul into my work, and the impact was undeniable. People felt seen, understood, and began entrusting me with their deepest truths. From struggles with unfulfillment and toxic relationships to bullying, harassment, and even thoughts of self-harm, they turned to me for support. At first, it was overwhelming, and I felt a sense of fear.
But deep down, I knew that true transformation starts by healing our inner wounds. I sought guidance from psychologists and psychotherapists, and dedicated myself to understanding how to best support my clients in their unique situations. The knowledge and wisdom I’ve gained through this collaboration is truly invaluable.
Unfortunately, my return to Europe coincided with the onset of the Corona restrictions, which greatly limited my ability to engage with my old network and organize in-person workshops. Just as I was supposed to build momentum, I was forced to slow down.
I embraced the path ahead, knowing there was no turning back. Recognizing the vastness of the online coaching industry, I delved into extensive research to establish a robust online presence. It took nearly a year to create a business framework that caters to my clients’ needs while prioritizing my own well-being.
Completing business coaching with Lisa Princic in 2021, designing sellable coaching programs, and overcoming self-doubt to secure high-ticket clients, I now serve my clients more effectively
My coaching packages are meticulously crafted, blending psychological, spiritual, and real-life perspectives, tailored to those who are ready to put in the necessary work.
If my message resonates with you, I sincerely hope to be your trusted ally.
You don’t have to uproot your life and spend years searching for your purpose-driven path.
All it takes is a courageous decision to invest in yourself and join me on a discovery call.
There are no obligations. Remember, your life will always be in your hands, and the choices you make are yours to own!