Business Strategy Workshops
Live workshops for coaches, facilitators, therapists and creatives who want to build a strong foundation before they step further into a crowded market. Hosted in Ljubljana, Amsterdam, Munich, and at conscious festivals worldwide.
Low-ticket entry. No prior business experience needed.
Who this is for
Conscious solopreneurs are often multi-talented, with wide knowledge and a holistic view of what they offer. The challenge is grounding all of that into one clear, focused business that truly resonates, without feeling like structure limits your inner growth.
Executive coaches · Work-life balance coaches · Communication facilitators · Public speaking facilitators · Leadership facilitators · Productivity mentors · AI integration consultants · HR and organisational systems specialists
Life coaches · Career coaches · Business coaches · Somatic practitioners · Yoga teachers · Breathwork facilitators · Circle organisers · Meditation teachers · Healers · Therapists building a private practice
A coach, therapist, mentor, healer or facilitator seeking more clarity and structure.
A yoga teacher, somatic practitioner or creative wanting to align business with values.
Someone at an early or growth stage of their entrepreneurial journey.
Ready to move from ideas into action, and toward consistent income.
What you'll experience
Through guided exercises, group reflection and honest peer exchange, position yourself firmly in your market. Interactive work that breaks through the main energetic blocks around money and conscious entrepreneurship, and gets you to clear, conscious actions for after the workshop. This is not a theoretical lecture you just sit and listen to.
Break through blocks around self-worth, sales and money.
Commit to an alternative career path, where you help other people.
Clarify your niche, from a real market perspective, not just a feeling.
Get clear on what makes your work genuinely different and build it into your offer.
Define your next practical steps on pricing, visibility and income.
Share what's actually challenging you, and get feedback in a safe, supportive space.
Learn simple tools to align your business strategy with your values.
Complete a practical strategy exercise you keep and use after the workshop ends.
Leave with an action plan across marketing, sales, execution and admin, tailored to your business.
Connect with other conscious practitioners doing similar work.
From past participants
"
The workshop won me over. I learned new things, and the group was interesting and diverse. Alja especially stood out, a remarkable speaker who truly draws you in with her way of telling things.
Špela Gashi Workshop participant · Ljubljana
"
A great workshop: organisation, approach, purpose and connection. I hope it keeps getting fuller, there aren't many events like this for conscious entrepreneurs who want to build real community.
Jure Jeraj Workshop participant · Ljubljana
"
Your workshop was exactly what I needed in that moment. It gave me a different perspective, one that helps me move closer to living out my mission. You have such a warm, calm, grounded energy that invites people to listen and trust.
Maja Modic Workshop participant · Ljubljana
"
So glad I came, so much good energy, passion and courageous people in one room.
Petra Bališ Workshop participant · LjubljanaUpcoming
Live sessions only. Small enough for real conversation, structured enough that you leave with an actual plan.
Conscious Festival
Ljubljana · Višja Vibracija
Ljubljana · Višja Vibracija
Where to find a workshop
Business strategy workshops are organised by Alja herself, currently based at Višja Vibracija in Ljubljana, plus regular sessions in Amsterdam, and occasionally also in Munich and Auckland. Alongside these, Alja brings the workshop to conscious festivals as a facilitated session within the festival programme.
Hosted at Višja Vibracija. Slovenian-language sessions, three hours, with snacks and drinks included.
English-language workshops for the international conscious business community based in the Netherlands.
English-language workshops for the international conscious business community based in Munchen.
Occasional English-language workshops for the conscious business community based in New Zealand.
Shorter, festival-format sessions, built to fit within a wider conscious festival programme.
About your facilitator
I'm Alja, a certified coach (ANZCAL) with a BSc in Business Economics, an MSc in Health Economics, and years of corporate consultancy experience across the Netherlands, New Zealand and Slovenia.
Since 2019 I've supported 250+ purpose-driven entrepreneurs worldwide, in 1:1 coaching and in more than 60 workshops across four continents, in building businesses that bring consistent income while staying true to who they are.
Common questions
Still wondering something else? Reach out directly, or bring it with you to the workshop.
Do I need business experience to join?
No. Most participants are one to five years into their practice, working out how to turn what they offer into consistent income. Complete beginners and more established practitioners both leave with something concrete to act on.
What's the difference between a workshop and the 1:1 coaching program?
The workshop is a single 2.5 to 3 hour session that gives you clarity, a peer group and a first action plan. The 7-session 1:1 program goes deeper, full positioning, a validated offer, market-researched pricing, and a sales and marketing system built specifically around your business.
Which language are the workshops in?
Ljubljana workshops run in Slovenian. Amsterdam, Munich and festival sessions, including Guardians Festival, run in English.
Can I bring this workshop to my event, studio or festival?
Yes. Alja hosts privately organised workshops as well as sessions within festival programmes. Get in touch through the contact page with your event details and preferred dates.
What should I bring?
Just yourself and whatever you're currently building or considering. No preparation required, notebook recommended.
Ready when you are
Pick the session that fits your calendar and your language. Guardians Festival on 8 August, or Ljubljana at Višja Vibracija on 15 September or 16 October. Low-ticket entry, real connection, and a plan you actually leave with.
See upcoming workshopsPrefer 1:1 depth instead? Book a free discovery call.
Organising an event or festival? Get in touch about hosting Alja →
