Case Study
A mother of two with over 20 years of teaching experience, who dreamed of running conscious workshops for children in her own Haarlem home. Today, Zijn Bij Marjolein is a structured practice with a website, an operational backbone, and offers for children and adults alike.
In Her Words
"Only now do I feel like I'm really building something for myself, without depending on what others think or getting approval from others. This is me!"
How We Met
Marjolein and I actually met by chance, on a beach in Zandvoort, near Haarlem in the Netherlands, back when I still lived there. We became friends first, long before we ever talked business.
She had a clear picture in her mind: running creative workshops and programs for children in her own home in the heart of Haarlem, a nurturing space where children could connect with their self-trust and inner wisdom, beyond what a conventional school curriculum could offer. She's a highly self-aware woman, a mother of two, with over 20 years of teaching experience behind her.
One day, she came to me and asked if I would guide her with her business. The idea itself was beautiful. What she needed was a way to bring it to life alongside everything else she was already carrying. That is where we started.
Building the Foundation
We structured her ideas into organized programs for different audiences, including adults, with clear weekly topics and timeframes so future clients would know exactly what to expect.
Her first-ever guided brainstorm on how to lead the process: from the first sales conversation, to confirming attendance, to receiving payment. Accounting, booking and payment systems, defined before anything else.
Compelling, clear copy ready to attract the right clients, built only once her audience and her offer were fully defined.
A step-by-step plan to prepare her for her first sales and the early stages of building brand awareness.
Her Practice Today
Marjolein, thank you for trusting me with something so personal: turning a vision you had carried for years into something real. I loved seeing you build Zijn Bij Marjolein into a space that is entirely yours.
Working with you was a reminder of why I love this work: helping someone finally build something for themselves, without needing anyone else's approval. I'm here if you ever need support again.
— Alja
Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.
— Alja
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