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Case Study

Marjeta Cimerman.
From scattered offers to a business she can actually run.

A yoga teacher, astrologer and crystal practitioner from Slovenia, juggling three different services and collaborations with others, with no sustainable structure behind any of them. Two coaching programs later, she sold her full astrology package at full price, sold yoga courses instead of visit cards, and finally knows what her sales process looks like.

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Marjeta Cimerman

In Her Words

Marjeta Cimerman

"I chose Alja's six-session package because I wanted more structure in my business, and knew I needed help selling my services. Together we refined my offers, and thanks to her homework prompts, I finally described my services clearly. My biggest shift was in setting up my sales strategy. Alja's positive, non-pushy approach is a great model for introverted entrepreneurs. There were so many 'aha' moments about how I see sales, and relationships with people, which is actually a core aspect of conscious entrepreneurship. Alja is truly attuned to people and adapts to the moment, even if it means pivoting from the original plan to focus on something crucial. I'm so grateful for that flexibility."

Marjeta Cimerman
Yoga, Astrology & Crystal Practitioner · Slovenia

How We Met

A Hang Out & Grow workshop, and a decision made on the spot

I first met Marjeta when she attended my Hang Out & Grow workshop in May 2025. The connection was immediate and natural. In a casual conversation, we touched on both of our experiences juggling multiple offerings, in her case, yoga, astrology and crystal workshops. She wasn't sure when to schedule a second yoga class at her home studio.

I shared how I had recently helped another client make that exact decision using market research. We also talked about why structured, time-bound programs, like an 8-week course, tend to serve both the client's transformation and the entrepreneur's ability to manage her time without guilt, more than flexible pass cards do.

By the end of the workshop, Marjeta asked about my coaching. We scheduled a 45-minute discovery call, I walked her through the program, and she said yes on the spot.

Two Programs, Built Around Her

From scattered offers to three clear packages

Marjeta Cimerman
  1. Clarified and structured her offers

    Defined three clear, complementary packages across her yoga, astrology and crystal work, each with its own boundaries, backed by three targeted market research surveys.

  2. Made pricing and timing decisions from real data

    Calculated as the median of her survey responses, not a guess, and not an average.

  3. Wrote her core messaging

    Service descriptions, her personal brand story, and later, every word of her print flyer for all three services.

  4. Built a marketing plan aligned with her energy

    Instagram, Facebook and YouTube, with long-form content repurposed instead of created from scratch each time.

  5. Designed a gentle, non-pushy sales process

    Suited to her introverted style, practiced through real scenarios and a refined discovery call flow.

  6. Set boundaries around her time and pricing

    Stopped offering services for free, and built a two-month calendar with room for client work, marketing, sales, and rest.

The Results

Already selling, already clearer

Marjeta Cimerman, results of her business strategy coaching

Continuing to Grow

Marjeta Cimerman
Marjeta Cimerman
On the second program · Continued growth, fall 2025

"I first worked with Alja in the summer of 2025, and together we clearly defined my offer. Still, I felt I needed additional support, so in the fall I booked six more sessions. That turned out to be a great decision, because with Alja's help I was able to really refine the texts for my website redesign and brochure. We also worked on my pitch and my social media strategy. What I really appreciate about Alja is that she is very concrete with her advice, and realistic about how much one person can actually handle. Above all, she is very clear about what sales truly means. Working with Alja brought me a lot of clarity and focus."

Marjeta, thank you for trusting the process through two full programs, and for being so open about what wasn't working yet. Watching you go from scattered offers to a clear, sellable structure, and sell your astrology package at full price along the way, has been such a joy.

I love how direct you are, and how much care you also bring to the people you work with. I'm always here if you want to keep building.

— Alja

Discover Marjeta

Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.

— Alja

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