Online Community · Academy of Conscious Entrepreneurship

From strategy on paper
to focus, confidence, and the discipline to make it real.

A 4-month online space, with live video calls, a WhatsApp community and a shared Google Drive, for coaches, facilitators, mentors, creatives and other conscious entrepreneurs who already have a business strategy and are ready to root it into reality, with concrete goals, real action and genuine confidence.

New group: 28 January – 13 May 2027 · Thursdays, 11:00–12:15 · Live online via GoBrunch · Places are limited.

Laptop screen showing business data, representing the online strategy work of the Academy of Conscious Entrepreneurship
250+
Clients supported since 2019
60+
Workshops delivered worldwide
16
Live sessions across 4 months
4
Continents reached, B2B & B2C

This Season

One group. Sixteen Thursdays, start to finish.

Small enough to be seen, structured enough that you leave each week with a next step.

New Group · Online · English

28 January – 13 May 2027
Thursdays, 11:00 – 12:15
Format16 live sessions, 75 minutes each
PlatformGoBrunch, plus a moderated WhatsApp group
LanguageEnglish

Who this is for

You already have a strategy. Now it needs a home.

This online community is for you if:

You already have a business strategy or plan in place: a clear target audience, an offer, pricing, and some basic marketing presence (a website, social media, or an email list).

You generally know what you should be doing, but you're missing focus, consistent action, discipline, and the sense that you're not doing this alone.

You've already delivered your service for money more than once, but you're not earning consistently or highly enough to feel at ease and truly confident in your business.

You lose a lot of time on marketing and sales because you get caught in thoughts like "what will people think" or "I don't know what to do next."

You have an official business registration (s.p., d.o.o., društvo, or similar), or you're very close to setting one up.

You're open to optimising your workflow with affordable AI tools, and want to learn what actually works in practice.

Several times a week you feel anxious about money and seriously consider going back to employment, when what you actually want most is to stay independent and reach your goals.

You want to finally do everything within your power, and gather the key knowledge and motivation, in a shorter time, that will bring you long-term success.

Group of conscious entrepreneurs working together in an Alja Berk Coaching session

Who this isn't for

This community isn't for you if.

You only have a business idea, a certificate or a wish, and haven't yet seriously thought about real execution from the perspective of customers and the market.

You don't yet have a legal business form (s.p., d.o.o., društvo or similar), and have no plan to set one up soon.

You don't believe consistent work in an online community with professional coaching leads to real breakthroughs, and you're not a people person.

You're still building a more profitable business strategy and don't yet know your niche, what your offer looks like, your pricing, or how you'll approach marketing and sales.

Not quite there yet? I recommend my 1:1 Business Strategy Coaching Program first, where we build your positioning, offer, pricing and sales plan from the ground up.

What's included

Everything you get in the Academy.

Over 4 months, you get the structure, guidance and support to start truly living your existing strategy in practice, and gradually turn it into stable income, with more focus, clearer weekly goals and concrete action.

01

Accountability, focus & weekly goals

  • Each week you set realistic but challenging goals, focused on sales and steady cash flow.
  • At the next session, we look at what you achieved, where you got stuck, and what came up inside you (fear, doubt, resistance, feeling not enough).
  • The community and structure make sure you don't stay stuck in thinking, but build focus, discipline and new habits.

02

Practical knowledge & real experience

  • How to turn your marketing activity into actual inquiries and sales.
  • How to earn more from a single client, upgrading your existing offer and maintaining the relationship.
  • How to use AI tools to save time and energy without losing your voice or style.
  • Which AI tools are genuinely the best and most affordable, and how to write prompts that save you time on client communication, offer letters and social content.

03

Group coaching & hot seat breakthroughs

  • Every session has space for a "hot seat," where one member brings a concrete challenge and I coach them live through their breakthrough.
  • Everyone else listens, recognises themselves in the story, and takes insight for their own business, even when it isn't their turn on the hot seat.
  • A combination of strategy and inner work: your relationship with money, self-worth, visibility, boundaries and doubt.

04

Live sessions via GoBrunch

  • Sessions run on GoBrunch, a platform built for more interactive, playful meetings than Zoom or Google Meet, so attention doesn't drift.
  • Through facilitation techniques, I make sure it genuinely feels like we're in the room together, collaborating and connected.
Woman joining a live online session from her home office, representing the Academy's GoBrunch video calls

05

A clearly moderated WhatsApp group

  • A clear space for announcements, so you never miss what matters.
  • A community chat for ongoing questions, sharing small wins, and the moments you'd rather quit but don't.
  • A space for reflection and support between sessions that actually helps your business, not just fills up your phone.

06

A private Google Drive with concrete tools

  • A list of AI tools for optimising your workflow, with tips on saving on subscriptions for Canva, CapCut, email marketing and Calendly bookings.
  • A sample client collaboration contract.
  • An Excel financial plan, work planner and a simple CRM.
  • Additional checklists and frameworks for business decisions, plus tools added along the way based on what the group actually needs.

07

Room for extra focus sessions

If there's interest, we can add extra sessions purely for focused, side-by-side working time, before or after our regular calls, or on another day. Something we decide together in the first few sessions.

From strategy on paper to a living practice, and a stable business, in 4 months.

A monthly income between €3,000 and €5,000 is a realistic goal for a solo entrepreneur in a service-based practice with low fixed costs, one that, after tax and contributions, gives you an above-average standard of living in Slovenia. That kind of income covers your basic living costs, allows for real investment (in your business and in financial instruments), and leaves room for savings, travel, gifts and the things that make life good.

Once you reach that level of consistency, you can start focusing on the next stage of growth. Before that, your business needs firmer habits, more clarity, and a good deal more conscious action than you've likely brought to it so far. The Academy of Conscious Entrepreneurship is the space where you get exactly that.

Investment

Two ways to join. Same 16 sessions.

Payment Plan

4 × €159

Total €636

16 live sessions for focus and goals
Group coaching with hot seat sessions
Moderated WhatsApp community
Google Drive folder with tools
A community of solo entrepreneurs
Join Now

Places are limited to keep the group small enough for real accountability.

Why the Academy is different

Not another course you'll never open.

The Academy of Conscious Entrepreneurship is a 4-month space with live video calls, where your progress is tracked over time, you set concrete, personalised goals, and you get support with breakthroughs and discipline week after week, something classic courses, networking groups and retreats simply don't offer. Beyond that, it gives you a real sense of belonging and healthy relationships with other solo entrepreneurs, grounded and woven into everyday life, where we support each other.

Digital course you buy and never open

Digital courses you never open

There's no shortage of "listen and go at your own pace" digital courses and webinars around us, ones you buy and never open. If you do open them, the knowledge is hard to apply to your specific situation, and no one actually cares whether you follow through. They're usually narrowly focused too, on social media marketing or website copy for example, so they don't help holistically and don't follow your real priorities.

Networking event without real focus on execution

Networking without real focus

There are also entrepreneurial communities like YES, AmCham, SBC or 500 podjetnic. They're great for networking and the occasional bit of knowledge sharing, but they're mostly occasional gatherings without a constant focus on your concrete planning and next steps. They help businesses with more startup capital and scalable products more than they help you. If you run a service-based practice like coaching or facilitation, you can easily become invisible there.

Weekend retreat without integration into daily business habits

Retreats without integration

Then there are weekend retreats, festivals and one-day workshops, built around belonging and personal growth. They often lead you mostly into observing your mindset, energy and deeper patterns (Human Design, family constellations, breathwork), which is great for understanding yourself, but not for building daily business habits. They don't track your progress over time, which makes it hard to actually hold your focus and rhythm in practice.

Community vs. 1:1

How this differs from my 1:1 Business Strategy Program.

My 1:1 Business Strategy Program is built so that, in 6 sessions of 90 minutes with support in between, we lay the firm foundations of your business together: positioning, offer, pricing, marketing, a sales plan and your working processes.

It's deep work grounded in your specific business, work that shapes who you work with, what you offer, and how the structure of your work supports the life you actually want. If, for example, you're currently selling one-off sessions to anyone who comes along, but you actually want to work with a defined group in longer, transformational programs where you earn more and go deeper, that's what we build together, in detail, opening the door to a consistent €3,000–5,000 a month.

Explore the 1:1 program

The Academy is for the phase after that, once the framework of your business is already in place and you're ready to actually live it out.

In the 1:1 work, we build your strategy together.
In the community, you embody that strategy in daily life, with clear structure, focus and weekly goals.
The group holds you accountable to actually follow through on what you set out to do.
Instead of continuing to "collect" ideas and think about what you should do, here you train discipline and action.
Along the way, you build a healthy, grown-up relationship with yourself as an entrepreneur, one that holds your business for the long run.
Alja Berk, business strategy coach and facilitator of the Academy of Conscious Entrepreneurship

Who's leading the Academy

I'm Alja. I've walked this path myself.

I'm a business strategy coach for coaches, facilitators and conscious entrepreneurs who want to build a business aligned with their values, not a generic template. Over the past seven years, in 1:1 work and in workshops, I've supported people moving from "I have a certificate and an idea" or "I offer a single session for €50–100" toward a clear offer, real pricing for bigger transformations, and clients who genuinely value their work.

We always work on two levels: the strategic setup of the business (offer, positioning, pricing, processes) and the inner work that lets you actually hold those new decisions in practice, doubt, perfectionism, feeling not enough, fear of visibility, and setting boundaries. I created the Academy because I kept seeing conscious entrepreneurs with a genuinely solid strategy get stuck at "I know what I should be doing, I'm just not doing it consistently." That's where community, structure and guidance come in.

EducationMSc Health Economics · BSc Business Economics
CorporateAstraZeneca · Pfizer · Unilever · IKEA
Coaching since2019 · 250+ clients · 60+ workshops
ReachB2B & B2C · 4 continents

From past participants

What working with Alja actually looks like.

Dr. Saša Aden, Toxic-Free Living Consultant "

Without Alja's support I would have priced myself too low from the start, given away too much for free, and had no real sales strategy. She gave me a system for organising my time and tracking what matters, and showed me clearly which things actually move me toward my goals. She also understands that work-life balance matters for a business to succeed, and helped me organise my work so I now have time for myself and my family too.

Dr. Saša Aden Toxic-Free Living Consultant
Marjeta Cimerman, Yoga, Astrology & Crystal Practitioner "

The biggest shift working with Alja came in building my sales strategy. She has a very positive, non-pushy approach to selling that more introverted business owners can really learn from. What I love is that she's extremely concrete in her advice and realistic about how much one person can actually do, while making it very clear what selling actually means. It gave me clarity, focus, and countless "aha" moments.

Marjeta Cimerman Yoga, Astrology & Crystal Practitioner
Špela Gashi, Catering & Cooking School "

The workshop won me over. I came away with several new, genuinely useful tools, and the group was interesting and diverse, which made the experience even richer. The atmosphere was relaxed and fun, yet substantial. Alja especially stood out, a remarkable speaker whose way of telling things really draws you in.

Špela Gashi Catering & Cooking School

Common questions

What people ask before joining.

Still wondering something else? Reach out directly before you register.

Which language do the sessions run in?

The English-language group runs in English, live on GoBrunch, with a moderated English WhatsApp group between sessions.

What's the difference between the Academy and the 1:1 program?

The 1:1 program builds your strategy from scratch: positioning, offer, pricing, marketing and a sales plan, over 6 sessions. The Academy is for after that, a 4-month community that helps you actually live out an existing strategy, through accountability, weekly goals and group coaching.

Do I need a registered business to join?

You should already have, or be very close to setting up, an official business form (s.p., d.o.o., društvo or similar), along with a basic strategy: a target audience, an offer, pricing and some marketing presence.

What are the payment options?

Pay in full for €545 (saving €91), or spread the cost across 4 instalments of €159 (€636 total).

What platform do you use for the live calls?

Sessions run on GoBrunch, chosen specifically because it makes online meetings feel more interactive and connected than Zoom or Google Meet.

Ready when you are

Stop planning it. Start living it.

Join the Academy of Conscious Entrepreneurship group starting 28 January 2027. Sixteen live Thursday sessions, real accountability, and a group that holds you to what you say you'll do. Places are limited.

Join the Academy

Strategy not in place yet? Book a free discovery call for the 1:1 program.