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Case Study

Maja Radej.
From per-session pricing to six premium programs sold in a few months.

An emotional energy therapist with a decade of experience across Slovenia, unsure whether to keep running her online Academy or how to package her therapy work into something more than an hourly rate. Within months, she had a structured five-session program, a clear path to relaunching her Academy, and six premium programs sold.

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Maja Radej

In Her Words

Maja Radej

"Working with Alja completely changed my approach to organization, focus, and the meaning of what I do and offer people. My main goal is how I can help people even more powerfully, and with Alja's help I found solutions that don't just support them, but me too, in terms of workload, energy, and income.

I've already closed six programs at a higher price point, and my clients, through the program Alja and I built together, have made real shifts toward a more meaningful life.

With Alja's help, I stepped into a steadier sense of my own worth, and strengthened my trust in my own knowledge and abilities.

Alja is truly exceptional. She's not just excellent support during the program, she remains a steady presence after it too. She senses exactly how to support someone and what they need in a given moment. She gently invites change, first from within, and then it naturally begins to show on the outside. I'm so grateful, and I think we'll keep working together."

Maja Radej
Emotional Energy Therapist · Slovenia

How We Met

One post in a Facebook group, and a string of synchronicities

Maja posted in Druga ob drugi, a Slovenian Facebook group, asking for referrals to a good business coach. Plenty of names were suggested and tagged, mine included. I sent her a private message and invited her to a discovery call. She got back to me quickly, and we met. Being chosen among so many good coaches felt like a small win of its own, one I'm still grateful for today.

At that first meeting, she told me where the idea for a business coach had come from. A friend of hers had shared a survey about his own business idea, and that friend turned out to already be my client, the very person I'd built that survey with. Too many synchronicities for this not to turn into real work together.

Building the Foundation

From per-session pricing to a structured offer

Maja Radej
  1. Clarified her core offer

    Moved from open-ended, per-hour individual sessions to a structured five-session transformational program with a clear start, process, and conclusion.

  2. Helped her separate two different outcomes

    She began to clearly differentiate the result of five random, one-off therapy sessions from the result of the full program: they are not the same thing, and now she can explain why.

  3. Ran market research on pricing

    For both the individual program and her online Academy, which showed the Academy carried relatively high value compared to the 1:1 program, a clear signal for keeping the Academy as well.

  4. Rebuilt the case for her Academy

    She'd done this before. During Covid she built a genuinely engaged Facebook group as support during a hard time. That experience became the foundation for relaunching it with structure.

  5. Built a sales funnel

    Leveraging her in-person Rebirthing sessions, with a clear invitation into 1:1 work and a schedule to launch her online Academy.

The Results

Six premium programs, sold

Maja Radej, results of her business strategy coaching

Maja, thank you for trusting a stranger's private message enough to show up. From that first synchronicity-filled conversation to six programs sold, it's been such a joy watching you build something that finally reflects both your gift and your worth.

I love how deeply you feel into people, and I'm grateful you let me support you the same way. Giving ourselves space for real honesty in our relationship was so healing for me too. I'm here whenever you want to keep building.

— Alja

Discover Maja

Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.

— Alja

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