Case Study
A primary school teacher for over 20 years, and a TAO Face Yoga practitioner who had shared her knowledge for free for years. Her first paid course launch already covered her full coaching investment.
In Her Words
"Working with Alja came at the right moment for me. For a long time, I had a clear idea inside me of what I wanted to create. I had the knowledge and experience, as I have been working with people for many years, guiding them through learning processes. Sharing knowledge comes naturally to me. But when the moment came to start offering this as my own online programs, I felt uncertain about how to set it up in a way that would truly feel like mine. In the areas of marketing, sales, and offer design, I didn't have enough knowledge, so I avoided it for a long time.
Alja listened to me and understood me. In our collaboration, her ability to combine clear structure with a genuine sensitivity for people became evident. She supported me even through my doubts, fears, and questions. She knew how to hold space while also guiding me toward concrete and practical steps.
Gradually, I shaped my idea into a clear whole. Our meetings were very valuable to me because they brought clarity, support, and the feeling that I was truly heard, understood, and safely guided through the process. Today, I trust myself and the path that wants to express itself through me."
How We Met
Anita first contacted me after seeing one of my responses in an entrepreneurial Facebook group. For me, that's always a beautiful way for a collaboration to begin: through a natural, direct connection.
Shortly after, we met on a video call where Anita shared more about her vision. She had already spent over 20 years working as a primary school teacher, with deep experience guiding people and holding space for learning. Alongside her teaching career, she had also been practicing and studying TAO face yoga for years.
She knew this work had transformed her own life, and felt a strong desire to share it with other women. The challenge was never the knowledge or the passion. It was how to turn that passion into a clear offer and a sustainable business.
Building the Foundation
Women 35+, interested in natural beauty, health and feminine energy.
A 5-week online course, "TAO Face Yoga: The Light Codes of Roses," with defined weekly topics and timeframes.
A properly designed survey, with a promotion plan behind it, that brought in 16 thorough, quality responses before building further.
Calculated directly from what her survey respondents told her, not guessed.
The key messages that now form the foundation of her future website and brochure.
Enough structure to launch and sell her first course without overwhelm.
Her First Launch
Anita, thank you for the trust and dedication you brought into our work together. I always appreciate your messages and the way you share your progress, it genuinely means a lot to me.
Working with you felt personal, not just professional. I really valued the connection we built, and I'm grateful I got to be part of your journey. And I'm here if you ever need support.
— Alja
Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.
— Alja
Your empowerment shapes a new earth for future generations
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