Case Study
A dance embodiment facilitator with a rich, restless creative mind, and a dozen scattered ideas for how to share her work. Six sessions later, she had one clear program, a content plan and a launch date.
In Her Words
"I'm grateful for the decision I made and for your support along the way. Working with you was very clear; I felt supported at every step and moved through the process with ease. I warmly recommend your work to souls who are ready but don't know how."
How We Met
Lara and I first met at Flows Festival in Ugljan, Croatia. She came to my workshop there. I didn't know her personally at the time, but something clearly landed, because a few months later she reached out for a discovery call. She told me the workshop was what made her trust me enough to reach out.
Lara is one of those people with an incredibly rich inner world. She sees possibilities everywhere, and her creative mind moves fast. The challenge wasn't that she doubted her own value: she knew her work was good. What she was missing was a clear structure to build around it. She had ideas ranging from online subscriptions to live dance memberships to group journeys, and needed someone experienced in business to help her think through what to actually build first, and how.
Six Sessions
We defined the difference between her group and individual offers, and built her signature program: a 2-month Dance Embodiment Program for Women. Moving from single sessions and subscriptions into a structured journey reflected the real depth of what she does.
Market research revealed she needed to name explicitly what she holds in her work: the ability to be with women in grief, in nervous system activation, in deeper somatic layers, a capacity that came from her own path back to her body through loss and disconnection, and her own dance embodiment journey in Spain and Bali.
Not just "women who want to dance," but women who appear functional on the outside and feel frozen or empty on the inside. Women who have done the talking, the therapy, the journaling, and still feel something stuck that words haven't reached.
A 5-week warm-up content plan for Instagram ahead of her official launch: recognition, her story, social proof, education, then the reveal. Alongside it, a sales process built on real conversations and genuine curiosity, not convincing.
A simple discovery call system through Calendly, priority work actions across sales, content and personal time, and a realistic timeline for filling her first group.
Where She Is Now
Lara, I'm genuinely proud of what we built together, and even more of the determination and focus you moved through the process with.
I believe this is just the beginning. Keep taking action and your reality will soon look exactly like your dreams. Can't wait to also join the program myself, it resonated strongly with me.
— Alja
Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.
— Alja
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