Free Report · 2035

AI, Coaching and Facilitation in 2035.
What it means for your practice.

Where the global coaching and facilitation industry is heading: ICF projections, AI disruption scenarios, and what actually changes for solo practitioners
Which types of coaching and facilitation will become more valuable as AI grows, and which are already at risk
How to position your practice now so you are building toward the future, not scrambling to catch up later
Audience-specific action plans for coaches, facilitators, therapists and somatic practitioners

Real data · Clear structure · Free

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What's inside

Three sections. One clear picture of where
the industry is heading.

The industry landscape by 2035

Where the global coaching and facilitation market is heading based on ICF Global Coaching Study 2025, ANHCO Industry Outlook 2025–2030, and ICF Coaching Futures Report 2026. What the numbers actually mean for a solo practitioner.

AI, irreplaceability and the positioning window

Which coaching and facilitation formats are being commoditised by AI — and which are becoming more valuable. Why the window to position yourself as irreplaceable is open now and what happens when it closes.

Audience-specific action plans

Tailored action steps for coaches, facilitators, therapists, somatic practitioners and online program creators — covering positioning, offer design, pricing strategy, and AI integration.

$9.5B

Projected global coaching market by 2032 (ICF, 2025)

74%

Of coaches say AI is already affecting how clients perceive their value

2030

When AI coaching tools will be mainstream. Earlier than most practitioners expect.

Free

The report. Real research, no paywall, no upsell required to read it.

Who this report is for

Relevant for every conscious practitioner
building a private practice.

This report is written for

Coaches: life, business, executive, career, leadership
Facilitators: team, organizational, communication, conscious
Therapists and somatic practitioners building a private practice
Yoga teachers, breathwork facilitators and meditation teachers transitioning to structured programs
Online course creators in the helping professions
Creatives: photographers, artists, architects building mentorship or consulting practices

The questions it answers

Will AI replace what I do, and if not, what exactly makes my work irreplaceable?
Is there still a future in building a private practice, or is the window closing?
What should I focus on right now to make sure I'm building toward 2030 and 2035, not away from it?
How do I use AI as a tool without losing the depth that makes my practice worth paying for?

Alja Berk, business strategy coach and author of the AI Coaching Report 2035

About the author

Written by someone who has worked
on both sides of this question.

I'm Alja — a business strategy coach for coaches, facilitators and therapists, and a former market researcher for companies including AstraZeneca, Unilever and IKEA.

I've been coaching practitioners through positioning and business development since 2019, while watching AI reshape the industry in real time. This report draws on industry data, conversations with 250+ practitioners across 4 continents, and a genuine belief that the practitioners who position themselves thoughtfully now will be the ones still doing meaningful work in 2035.

EducationMSc Health Economics · BSc Business

CorporateAstraZeneca · Unilever · IKEA

Coaching since2019 · 250+ clients · 60+ workshops

ReachB2B & B2C · 4 continents

The report is free.
The positioning work starts after.

When you're ready to go from insight to action, the 7-session coaching program is where we build it together.

See the business strategy coaching program

AI, Coaching and Facilitation in 2035.What it means for your practice.

Three sections. One clear picture of wherethe industry is heading.