Case Study
A science communicator and mother of two, who teaches people how to remove toxins from daily life through lectures, workshops and 1:1 consultations. After six sessions of business strategy coaching, she was already selling more of each, at higher prices.
In Her Words
"When I shaped my business idea in my head and supported it with entrepreneurial education, I felt that I needed individual 1:1 help in setting up and launching my business. Alja helped me design the entire process, from service creation to concrete sales steps.
I had quite a bit of trouble setting prices and recognizing my value. Without Alja's support, I would have initially set prices too low, given away too much for free, and had an unorganized sales strategy. In addition, I was struggling with how to fit all my ideas and work into the limited time I have as a young mother.
Alja provided me with a strategy for organizing time, realistic work planning, and a system of note-taking. She opened my eyes to what is truly key for achieving my goals and what only steals time but does not contribute to the business. She gave me the power to step out of my shadow and clear instructions on how to sell, how to manage social media, websites, and other channels so that sales happen without feeling bad. During coaching with Alja, I was already able to sell more consultations and lectures at higher prices.
The biggest bonus of working with Alja was her personal approach. She does not see my business as something rigid, but each session she also dedicated herself to me and my wishes. This gave me a feeling of being seen, empowered, motivated, and full of drive. In addition, Alja understands that work-life balance is important for a successful business and helped me organize my work so that I now have time for myself and my family, which I had been missing in other courses and coaching sessions."
Who She Is
Dr. Saša Aden is a science communicator, entrepreneur and mother of two. Under her brand The Power of SciComm, she teaches people how to remove toxins from everyday life, from cosmetics and household products to food and the home environment, combining scientific knowledge with practical, everyday solutions grounded in her own story of overcoming health challenges.
How We Met
We first met during the PONI entrepreneurial incubator, where I ran a workshop on work-life balance and strategy for entrepreneurs. Afterwards, Saša reached out for a 1:1 conversation. She wanted strategic support in shaping her business: turning her ideas into clear services with a structured sales process.
She was already doing well on Instagram and in podcasts, sharing scientifically grounded, practical content. What she needed was structure underneath it: a defined sales process across her offers, pricing that reflected the real value of her work, and a way to protect her time as a young mother running a business.
Six Sessions
Structured the sales process for her four main service categories: 1:1 consultations, webinars, live workshops and corporate trainings, each with a clear client journey.
Clarified pricing for every offer, backed by survey research showing clients valued her 1:1 consultations more than she had been charging.
Built a system for prioritizing tasks and protecting family time, distinguishing what drives results from what only drains time.
Reworked her free resource to make it clearer, more attractive and better timed to the season.
A high-level approach to engaging new followers and leading them toward action, without adding multi-platform content work that drains energy.
Regular check-ins between sessions, and the confidence to trust her expertise instead of over-giving, even to friends.
Where She Landed
Saša and I became friends. We even go to the gym together and motivate each other. Everything feels easier with her, and I'm grateful to know her.
Thank you for everything, Saša. I believe in your journey. The groundwork is laid, and it's just waiting for you to blossom.
— Alja
Every name on this page said yes to structure before they saw the results. That's still the sequence, every time.
— Alja
Your empowerment shapes a new earth for future generations
Whether you want to grow as a person, sharpen your positioning, or finally price your work properly, a 45-minute call is enough to see the next right step together.
Book your free 45-min callNo obligation. Genuinely useful, whether we work together or not.