Business Strategy Coaching
Business strategy coaching for coaches, facilitators and therapists: grounded in the AI era and real market research, built for consistent €5,000 to €10,000+ months.
No obligation. Genuinely useful, whether we work together or not.
The real problem
You've invested in your craft. You get real results with clients. But turning that into a business that consistently pays you between €5,000 and €10,000 a month still feels like a puzzle you haven't quite solved yet.
The reason is almost never skill. It's positioning, designing a premium offer, and pricing that's never been validated by the people you're actually trying to serve. No amount of visual identity, social media content, cold sales calls, or discounting fixes that at the root.
Some months feel great, others feel like starting from zero. You want a system that doesn't depend on inspiration or referrals, one that organises your time and shows you clear priority actions day by day.
You know that charging per session or per hour will never get you to €5,000-10,000 a month without burning out. But you haven't made the shift yet: charging for the result or transformation you deliver rather than your time or number of sessions.
Not because your work isn't worth more. Because you've never had real data telling you what the market will pay for your coaching services, which is why confidence wavers in sales conversations.
You want a strategy that makes you more irreplaceable in the AI era, not more anxious about what's coming, one where you make use of AI and remain in the driver's seat.
The approach
ChatGPT, Claude and Gemini are now life coaches, career advisors and mindset guides, available for free, 24 hours a day. Coaches, therapists and facilitators who thrive won't compete on accessibility. They'll compete on irreplaceability.
Whether you're a coach building your first structured program, a facilitator moving into corporate contracts, a therapist transitioning to niche group offerings, or a yoga teacher shifting from drop-in classes to real courses, the sequence is the same.
Commit to a niche that makes you irreplaceable in the AI era and redesign your offer: shifting from charging for your time to charging for the result you deliver. A structured 1:1 or group program, a digital product, or a hybrid model that fits your life and justifies €500 to €5,000 per client.
Before a single pricing decision is made, you run real market research: a study on your actual audience, 30 to 50 respondents. The same survey methodology used by global companies to validate new products and pricing before launch. Applied to your coaching practice instead of a consumer product.
Build your sales strategy, your marketing rhythm, and your own AI optimisation for coaches: a system trained on your voice and methodology, running content, follow-up and client accountability 24/7. Scale without losing the depth that makes you irreplaceable.
Download the free report: AI, Coaching and Facilitation in 2035, how to build a practice that helps people and thrives in the AI era. Real data. Clear structure.
The program
The business coaching program for coaches, facilitators and therapists that builds your business foundation in the right sequence of steps: positioning, offer design, real market research, sales strategy, marketing plan and AI optimization, across seven private sessions.
Your path from where you are now to your first reliable €5,000 month, with a clear foundation for €7,500 and €10,000 beyond that. Sessions 1 to 5 build your human-first business foundation. Sessions 6 and 7 build your AI infrastructure on top of it.
About Alja
I'm Alja, a business strategy coach for coaches, therapists and facilitators and a former market researcher for companies including AstraZeneca, Unilever and IKEA.
In 2019 I left the corporate world and started building my own coaching practice, aligned with who I actually am. That transition: the identity shift, the pricing guilt, the vulnerability of selling something deeply personal, taught me everything I now bring to the people I work with.
Since then I've worked alongside 250+ coaches, facilitators, therapists, creatives and conscious individuals across four continents. Many of them moved from inconsistency and uncertainty to consistent income doing work that is also their calling.
Results
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Anita covered her full coaching investment before the program even ended, through her first course launch.
Alja knew how to hold space while also guiding me toward concrete and practical steps.
Anita Skutnik TAO Face Yoga Teacher · Slovenia
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During coaching with Alja, I was already able to sell more consultations and lectures at higher prices. She gave me the power to step out of my shadow so that sales happen without feeling bad.
Dr. Saša Aden Toxic-free Living Consultant · Slovenia
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This is the first time I truly feel I am fully expressing the resonance of what I do.
Brendan McMullan Empowerment Photographer · Australia
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Lara sold her first individual program shortly after completing the coaching.
I felt supported at every step and moved through the process with ease. I'm grateful for the support and consistency. A healthy relationship that builds and stays.
Lara Mlaker Dance Embodiment Facilitator · Slovenia
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Only now do I feel like I'm really building something for myself, without depending on what others think or getting approval from others. This is me.
Marjolein Wiegers Conscious Children's Workshop Facilitator · NetherlandsCommon questions
Everything you're likely wondering. If you have something else on your mind, the discovery call is the place for it.
How do I find my niche as a coach?
Start by identifying the specific transformation only you can deliver, not your job title, but the exact outcome your best clients achieve. Then validate it: run a short market research study with 30 to 50 people in your target audience to confirm there is real demand and willingness to pay before you build anything around it.
How do I get more coaching clients?
Consistent client flow starts with positioning that makes the right people recognise themselves immediately. Commit to one niche, do the positioning and market research first, then attracting clients becomes a system rather than a monthly scramble.
How do I price my coaching services?
Most coaches price based on what feels comfortable or what competitors charge, neither reflects what their specific audience will actually pay. The most reliable approach is a structured market research study with your target audience before setting any price, then build your offer around what the data confirms.
How do I earn €10,000 a month as a coach or facilitator?
The shift almost always requires three things: moving from charging for your time to charging for the result you deliver, validating your pricing with real audience data, and building a sales and marketing approach that feels authentic and actually works.
Do I need the AI sessions?
Sessions 6 and 7 build directly on the foundation from Sessions 1 to 5. The AI system is trained on your positioning, your offer and your methodology. Without that foundation already in place, the automation has nothing meaningful to amplify.
Ready when you are
The global coaching industry is projected to reach $9.5 billion by 2032 (ICF Global Coaching Study 2025). The practitioners who secure their share of that growth will be the ones who built undeniable positioning now, not the ones who waited to feel ready. Your first milestone is €5,000/month. It's closer than it feels. And it starts with 45 minutes.
Book your free 45-min discovery callNo obligation. Genuinely useful, whether we work together or not.
Not ready yet? Download the free report: AI, Coaching and Facilitation in 2035 →