case study: BUSINESS COACHING
How marjeta cimerman Stopped Procrastinating and Started Owning Her Calendar and Finances
1. HOW WE MET
I first met Marjeta when she attended my Hang Out & Grow workshop in May. The connection was immediate and natural. During a casual conversation, we touched on both of our experiences in balancing multiple offerings — in her case, yoga, astrology (djotiš), and crystal workshops. She mentioned her uncertainty about when to schedule a second yoga class at her home studio.
I shared how I had recently helped another client make that exact decision using market research. We also discussed why structured, time-bound programs (like an 8-week course) can be more beneficial than flexible pass cards — not just for clients’ transformation, but also for the entrepreneur’s ability to manage time and take breaks without guilt.
By the end of the workshop, Marjeta asked about my business coaching services. We scheduled a 45-minute discovery call, during which I walked her through my program. She received a clear proposal and said yes on the spot.
2. The Program We Worked Through
Over 6 × 90-minute sessions (plus tailored homework), we focused on:
1. Clarifying & Structuring Offers – Defined clear, complementary packages for her yoga, astrology (djotiš), and crystal services. Designed 3 targeted market research surveys in Google Forms.
2. Market Research & Data-Driven Decisions – Collected and analyzed responses to understand her audience’s preferences on timing, pricing, and bundling.
3. Creating Marketing Messages – Crafted authentic and compelling descriptions for each service. Developed her personal brand story for her website, social media, and print materials.
4. Marketing Strategy Aligned with Her Energy – Built a promotion plan that felt natural — focusing on Instagram, Facebook, and YouTube, with repurposed long-form content.
5. Gentle, Ethical Sales Process – Designed a non-pushy sales approach tailored to her introverted style. Practiced real-life sales scenarios and refined her discovery call flow.
6. Action Calendar & Boundaries – Created a 2-month plan integrating client work, marketing, sales, and personal time. Discussed why offering services for free can undermine both perceived value and personal energy — and how this habit often mirrors weak boundaries in other areas of life. Explored how to confidently set and maintain boundaries with clients, collaborators, and in personal relationships.
We wrote everything down in her session notes, which she can access at any time in the future to refresh her memory on any aspect of her strategy.
3. THE RESULTS
- Clearer Strategy & Offers: Three service packages ready to present to clients: yoga program (not just a weekly yoga class), astro package (with astrology reading + astro circles) & crystal’s package (more like a subscription format)
- Market Clarity: Data-backed decisions on timing and pricing for classes and other offers – calculated as the median based on answers, not average.
- Confidence in Sales: A simple, repeatable, and comfortable sales process she can use both online and in person.
- Simple Marketing System: A sustainable content plan that doesn’t burn her out and accounts for priority actions in her business.
- Stronger Boundaries: Recognized the importance of valuing her work, stopped giving services for free, and applied this mindset to setting healthy boundaries in other areas of life.
- Continous Business Growth: By the end of the program, Marjeta agreed on for continued coaching with me to keep her momentum going.
4. MARJETA'S TESTIMONIAL
''I chose Alja’s 6-session package because I wanted more structure in my business and knew I needed help with selling my services. Together we refined my offers, and thanks to her homework prompts, I finally described my services clearly. My biggest shift was in setting up my sales strategy. Alja’s positive, non-pushy approach is a great model for introverted entrepreneurs. I became aware of exactly which parts of my sales process needed improving and what to watch for. There were so many ‘aha’ moments about how I see sales — and relationships with people — which is actually a core aspect of conscious entrepreneurship. Alja is truly attuned to people and adapts to the moment, even if it means pivoting from the original plan to focus on something crucial. I’m so grateful for that flexibility.”
Marjeta CimermanYoga teacher & astrologer 
5. NEXT STEPS FOR YOU
If you’re a conscious entrepreneur — coach, facilitator, or mentor — ready to move from scattered ideas to a structured business with confident sales and a schedule you love, book a free 45-minute discovery call with me.
