Case study: Brendan McMullan Photograpyh

“I am a photographer, and for many years I didn’t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I do. I am blown away with the holistic offers that Alja and I designed together. Next to that, I am satisfied with my pricing, the website, and eager to put my social media marketing strategy out in the world. I believe it is very important for any conscious creator to know what their offerings are and to really define it. This is what makes you feel valued and seen. Alja knows how to do this, which is very powerful.”

Brendan McMullan, Gold Coast AustraliaFounder Brendan McMullan Photography

Acknowledging Brendan's Potential

Brendan, with over a decade of experience in photography, underwent a profound personal transformation that led him to reassess his professional path. His journey involved deep inner work and a desire to capture the essence of conscious individuals through his photography, showcasing their authentic selves.

Although Brendan had the capability to redefine his offerings, my structured guidance allowed him to navigate this transition more swiftly and effectively. Together, we focused his energy and motivation, ensuring he was ready to market his unique approach consistently.

Our Intention and Collaboration

Our work began by rediscovering his niche and target audience. We elevated his photography to an empowering experience, integrating pre-shoot coaching sessions to help clients connect with their authentic selves. We developed a comprehensive marketing strategy and crafted compelling website copy that reflected his true essence, showcasing his holistic approach to photography. Finally we focused his sales process and set up daily actions for the next 2 months.

Brendan is now thriving in alignment with his newfound purpose. He has transformed his photography business into a vehicle for empowerment, offering ‘Sacred Portraits’ and ‘Business Branding’ that resonate with conscious individuals. His offerings are not only well-defined, but he also feels valued and seen as a creator in his industry.