Case Study: Dr. Saša Aden
From Science Communication to a CONSULTATION Business
Case Study: Dr. Saša Aden – From Science Communication to a CONSULTATION Business
”Without Alja’s support, I would have initially set prices too low, given away too much for free, and had an unorganized sales strategy.
Alja helped me design the entire process, from service creation to concrete sales steps.
During coaching with Alja, I was already able to sell more consultations and lectures at higher prices.
Alja understands that work-life balance is important.”
Introduction
Dr. Saša Aden is a science communicator, entrepreneur, and devoted mother of two. Through her work, she teaches how to remove toxins from everyday life, from cosmetics, household products, and furniture to food and more. Her lecturing approach for businesses and individuals combines scientific knowledge with practical, everyday solutions and it is based on her own personally story of overcoming health challenges.
How Our Collaboration Began
We first met during the PONI entrepreneurial incubator. During the incubator I organized a workshop on Work-Life Balance & Strategy for Entrepreneurs. Afterwards Saša reached out for a 1:1 coaching conversation because she wanted strategic support in shaping her business – turning her ideas into clear services with a structured sales process.
Already during the incubator, I could see where I could help her most:
- Structuring her service offerings
- Building a functional sales process
- Understanding the value of her work and improving sales instead of giving too much away for free
She was already rocking it on Instagram and in podcasts, sharing scientifically practical content. The focus of our coaching was conceptualizing her business and understanding it at a deeper level.
Our Work Together
Through our 6, 90 minutes long, 1:1 sessions, Saša didn’t just talk about ideas—she left each meeting with practical tools, clear strategies, and actionable steps she could implement immediately.
Key outcomes included:
Sales Process Across All Offers
Structured the sales process for her 4 main service categories: 1:1 consultations, webinars, live workshops, and corporate trainings.
Created clear client journeys for each offering so every potential client would know what to expect.
Tailored messaging to each audience at each sales stage to increase clarity and engagement.
Pricing & Offer Design
Clarified pricing for all offers, backed by survey research showing clients valued her 1:1 consultations more than she had initially charged.
Designed optimized packages to deliver maximum transformational value without overextending time and energy.
Time Management & Work-Life Balance
Built systems for prioritizing tasks, scheduling work, and maintaining balance between business growth and family life.
Identified tasks that drive results vs. time drains, helping her focus on high-impact activities.
Structuring Lead Magnets & Freebies
Dedicated a session to revamping her free resource, making it clearer, more attractive, and seasonal to appeal to her audience.
High-Level Social Media Strategy
Provided guidance on engaging new followers and leading them toward desired actions, without going into multi-platform content repurposing workflows that drain energy.
Personalized Support & Accountability
Ongoing check-ins, including text and voice messages support between sessions, to review progress, refine strategies, and celebrate wins.
Emotional and career-level support, helping her feel confident, motivated, and equipped to take bold steps. But also to know when to rest and take a break.
Guidance on work-life balance, helping her feel not guilty for taking out time for herself and her family when they needed her. Helping her feel that the work we have done was not for nothing and it gave her foundation to grow from in the future.
Built confidence to trust her expertise, and not over-give in her business. Even if it is friends.
Summary: Saša walked away with concrete systems, optimized pricing, structured offers, actionable processes, and continuous support, giving her the tools and confidence to grow her business while staying aligned with her life and values.
Saša’s Testimonial
“When I shaped my business idea in my head and supported it with entrepreneurial education, I felt that I needed individual 1:1 help in setting up and launching my business. Alja helped me design the entire process, from service creation to concrete sales steps.
I had quite a bit of trouble setting prices and recognizing my value. Without Alja’s support, I would have initially set prices too low, given away too much for free, and had an unorganized sales strategy. In addition, I was struggling with how to fit all my ideas and work into the limited time I have as a young mother.
Alja provided me with a strategy for organizing time, realistic work planning, and a system of note-taking. She opened my eyes to what is truly key for achieving my goals and what only steals time but does not contribute to the business. She gave me the power to step out of my shadow and clear instructions on how to sell, how to manage social media, websites, and other channels so that sales happen without feeling bad. During coaching with Alja, I was already able to sell more consultations and lectures at higher prices.
The biggest bonus of working with Alja was her personal approach. She does not see my business as something rigid, but each session she also dedicated herself to me and my wishes. This gave me a feeling of being seen, empowered, motivated, and full of drive. In addition, Alja understands that work-life balance is important for a successful business and helped me organize my work so that I now have time for myself and my family, which I had been missing in other courses and coaching sessions.”
MY Personal Note to SAŠA
Saša and I became friends. We even go to the gym together and motivate each other. Everything feels easier with her, and I am grateful to know her. 
Saša, thank you for everything! I believe in your journey. The groundwork is laid down and just waiting for you to blossom.
WORK WITH ME!
I’m Alja Berk, professional business strategy coach for conscious entrepreneurs: coaches, facilitators, therapists & others who want to help people to higher well-being, awareness and knowledge through their service.
I’ve been in business since 2019, coached over 240 men and women 1:1, from all sides of the globe.
