Case Study: marjeta cimerman - yoga, astrology and crystals
How marjeta Stopped Procrastinating and Started Owning Her Calendar and Finances
1. HOW WE MET
I first met Marjeta when she attended my Hang Out & Grow workshop in May. The connection was immediate and natural. During a casual conversation, we touched on both of our experiences in balancing multiple offerings — in her case, yoga, astrology (djotiš), and crystal workshops. She mentioned her uncertainty about when to schedule a second yoga class at her home studio.
I shared how I had recently helped another client make that exact decision using market research. We also discussed why structured, time-bound programs (like an 8-week course) can be more beneficial than flexible pass cards — not just for clients’ transformation, but also for the entrepreneur’s ability to manage time and take breaks without guilt.
By the end of the workshop, Marjeta asked about my business coaching services. We scheduled a 45-minute discovery call, during which I walked her through my program. She received a clear proposal and said yes on the spot.
2. The first Program We Worked Through
Over 6 × 90-minute sessions (plus tailored homework), we focused on:
1. Clarifying & Structuring Offers – Defined clear, complementary packages for her yoga, astrology (djotiš), and crystal services. Designed 3 targeted market research surveys in Google Forms.2.
2. Market Research & Data-Driven Decisions – Collected and analyzed responses to understand her audience’s preferences on timing, pricing, and bundling.
3. Creating Marketing Messages – Crafted authentic and compelling descriptions for each service. Developed her personal brand story for her website, social media, and print materials.
4. Marketing Strategy Aligned with Her Energy – Built a promotion plan that felt natural — focusing on Instagram, Facebook, and YouTube, with repurposed long-form content.
5. Gentle, Ethical Sales Process – Designed a non-pushy sales approach tailored to her introverted style. Practiced real-life sales scenarios and refined her discovery call flow.
6. Action Calendar & Boundaries – Created a 2-month plan integrating client work, marketing, sales, and personal time. Discussed why offering services for free can undermine both perceived value and personal energy — and how this habit often mirrors weak boundaries in other areas of life. Explored how to confidently set and maintain boundaries with clients, collaborators, and in personal relationships.
We wrote everything down in her session notes, which she can access at any time in the future to refresh her memory on any aspect of her strategy.
3. the second program
Marjeta decided to continue working with me in another 6-session program (6 x 90 min). This time it was a little less structured – we met when she needed me, with what she needed me.
1. Improving her sales process
We chatted about Marjeta’s real people encounters and what to say to them in certain moment of the relationship. A lot of emphasis was put into developing the non-formal connection as Marjeta can come across as a very direct person, but her potential clients sometimes need more nurturing.
2. Website messaging and organization of pages
She was building her website with another external vendor, who was arranging her Google ads as well. Meanwhile, we made sure that the messaging spoke to her audience and it positioned her as an authority.
3. Flyer messaging
We dedicated 2 sessions to detail every single word on her flyer, for all three of her services:
The aim was that messaging encourages people to take the next step in the sales journey: such as book a discovery chat with her.
3. THE RESULTS
- Sold Astrology Program at a full price, 2 yoga courses slots defined: I was happy to receive Marjeta’s happy message about selling her full astrology pacakge (reading + astro circles) to a new client, already during our coaching program.
- Clearer Strategy & Offers: Three service packages ready to present to clients: yoga program (not just a weekly yoga class), astro package (with astrology reading + astro circles) & crystal’s package (more like a subscription format)
- Market Clarity: Data-backed decisions on timing and pricing for classes and other offers – calculated as the median based on answers, not average.
- Confidence in Sales: A simple, repeatable, and comfortable sales process she can use both online and in person.
- Simple Marketing System: A sustainable content plan that doesn’t burn her out and accounts for priority actions in her business.
- Stronger Boundaries: Recognized the importance of valuing her work, stopped giving services for free, and applied this mindset to setting healthy boundaries in other areas of life.
- Continous Business Growth: By the end of the program, Marjeta agreed on for continued coaching with me to keep her momentum going.
4. MARJETA'S TESTIMONIALS
''I chose Alja’s 6-session package because I wanted more structure in my business and knew I needed help with selling my services. Together we refined my offers, and thanks to her homework prompts, I finally described my services clearly. My biggest shift was in setting up my sales strategy. Alja’s positive, non-pushy approach is a great model for introverted entrepreneurs. I became aware of exactly which parts of my sales process needed improving and what to watch for. There were so many ‘aha’ moments about how I see sales — and relationships with people — which is actually a core aspect of conscious entrepreneurship. Alja is truly attuned to people and adapts to the moment, even if it means pivoting from the original plan to focus on something crucial. I’m so grateful for that flexibility.”
FIRST TESTIMONIAL: 6-week strategy programYoga teacher & astrologer 
I first worked with Alja in the summer of 2025, and together we clearly defined my offer. Still, I felt I needed additional support, so in the fall of 2025 I booked six more sessions. That turned out to be a great decision, because with Alja’s help I was able to really refine the texts for my website redesign and brochure.
We also worked on my pitch and on a strategy for my social media posts. What I really appreciate about Alja is that she is very concrete with her advice and also very realistic about how much one person can actually handle. Above all, she is very clear about what sales truly means.
Working with Alja brought me a lot of clarity and focus.
SECOND TESTIMONIAL: Continuous program for deeper growth 
5. NEXT STEPS FOR YOU
If you’re a conscious entrepreneur — coach, facilitator, or mentor — ready to move from scattered ideas to a structured business with confident sales and a schedule you love, book a free 45-minute discovery call with me.