Case study: Brendan McMullan Photograpyh

SACRED PORTRAITS AND BESPOKE BUSINESS BRANDING

Step 1: Rediscovering His Photography Niche & Target Audience

 

Brendan, with over a decade of experience running photography studios and businesses, recently underwent a profound personal transformation. His journey involved deep inner work, facilitating shamanic ceremonies, and embarking on ‘El Camino.’ As he evolved into a more conscious individual, it became evident that his previous approach to photography services, which included weddings, children, portraits, and family shoots, no longer resonated with this “new version of himself.”

Additionally, Brendan’s recent work had begun to reflect his inner growth, capturing the essence of his subjects in empowering ways. It didn’t take us long to identify his true passion: capturing conscious individuals through ‘Sacred Portraits’ and ‘Business Branding.’

 

 

Step 2: Elevating Photography to Empowerment

 

Brendan recognized a significant gap in the photography industry. Many photographers focus solely on capturing images, often neglecting the emotional and empowering aspect of their work. Brendan’s approach is different. He believes that the key to remarkable photos lies in ensuring clients feel truly empowered during their photo sessions. To achieve this, he integrates coaching sessions before the shoot, helping clients connect with the right ‘energy archetype’ to manifest their desired results.

As we delved deeper into Brendan’s talents, it became clear that he was not just a photographer; he was a guide and mentor. This realization led to the inclusion of pre-shoot coaching and on-the-shoot guided ceremonies in his working process. We also established a standardized number of photos to maintain consistency and manage client expectations.

 

 

Step 3: Crafting a Captivating Online Presence

 

Crafting the copy for Brendan’s website was an exciting collaboration, as his enthusiasm for his offerings was palpable. We also embarked on researching the most effective social media strategies for photographers in 2022/2023. Brendan has found it easy to implement small, consistent actions aligned with this strategy.

 

Current Status: Thriving in Alignment

 

Brendan is currently implementing the strategy we developed, aligning his photography business with his newfound purpose and passion. His journey has transformed his photography into a means of empowerment, helping conscious individuals express themselves and their businesses authentically through captivating images.

shape your own conscious business

6 STEP PROCESS OF WORKING TOGETHER

1. FREE DISCOVERY CALL

This is where you can share more about yourself, your current situation, and your aspirations for our coaching partnership. I’d like to gain insight into your life circumstances to determine if I’m the right coach for you.

 

2. COACHING AGREEMENT

If you choose to work with me, I will send you a coaching agreement to sign and an invoice to pay via email. Once I have received both, we will be officially considered ‘a coach’ and ‘a client’ for the remainder of the program.

3. PLANNING SESSIONS

Before our first session begins, it’s important to agree on the dates, times, and location of our sessions. It’s recommended to schedule them weekly at the same time, with a permissible variation of up to one or two days if necessary.

4. COACHING SESSIONS

Come fully prepared into the session. This means create mental space, be in a private room (if online), have the technology ready to support you (lap top if online), a notebook, and a pen.

5. IN-BETWEEN COACHING

If you have any questions or need support between sessions, you can reach out to me via email or WhatsApp. I will respond to you as soon as I am able, considering my other commitments.

6. FEEDBACK

After our last session, our work together is complete. This is the time for you to express any unmet needs and provide feedback to help me enhance my service. Additionally, I may inquire if you’d be willing to share a testimonial publicly (optional).

© 2021 Alja Berk Coaching.  All Rights Reserved · Privacy Policy