'SOLO' CONSCIOUS BUSINESS STRATEGY COACHING
Build your signature business, supporting your self-REALIZATION, income and impact goals
FOR social change-makers: Coaches, facilitators, yoga teachers, therapists, holistic teachers, photographers, architects, artists, consultants, and other creators...
Want to build a conscious business that is strategically smart, but also gives you the freedom to make changes as you grow?
Brainstorming all the great business ideas in your head, but being afraid to commit to one, not to lose potential clients, is a viscous cycle that can lead to long-term stuckness.
Your dream of making consistent money providing a conscious service to help people is not supposed to hinder your well-being, but improve your quality of life! Is is supposed to bring you more freedom, and lead you to bold impact-making.
conscious practice for children & adults, IN THE HEART OF HAARLEM
“Only now do I feel like I’m really building something for myself, without depending on what others think or getting approval from others. This is me!”
Marjolein Wiegers
Haarlem, The Netherlands
STEP 1: FROM AN ABSTRACT VISION TO A BUSINESS CONCEPT
Marjolein, a highly aware woman (mother of 2 & teacher with 20 years experience) had an idea of running children creative workshops & programs, at her authentic Haarlem house. She believed that children need space to come in touch with their self-trust, and start relying on their inner wisdom, rather than only learn the curriculum in school.
A beautiful idea, but I could tell that she struggled with finding focus to bring it to life, while juggling all the other areas of her life. I knew that to start doing it, she first needed to translate her wisdom into an actual business concept. Luckily she said yes to my offer!
So, in the first few sessions of working together, we merged her ideas into structured offers & programs for different audiences (as it turns out she also wanted to work with adults). This looked like clearly defined weekly topics & time-frames, so that her future clients will know what exactly to expect, how and when.
STEP 2: DEFINING OPERATIONS & PROCESSES
Any commercial business needs a structure: from accounting to booking & payment system. This was the main focus of our second stage. For Marjolein this meant guided brainstorming (for the very first time) on how she will lead the process from a sales conversation, to confirming attendance, and receiving the money. Important things to know, before designing the website and starting with any marketing efforts (otherwise it could become an administrative nightmare).
STEP 3: WEBSITE DESIGN & MARKETING/SALES PLAN
A website is not just a ‘soul’ of any modern business, but also a great judge on where a conscious creator might still be over-scattered and indecisive. It is a fact that if you are not certain of your audience&offers when you are designing your website, it will be very challenging to create clear pages, guiding your potential clients to take purchase action.
And this is a what Marjolein and I were trying to navigate through in the third stage – breaking down any non-clarity to end up with a strong copy-writing attractive website copywriting, ready to sell. Afterwards, we made a proper step-by-step plan to prepare her for making her first sales, and starting to build brand awareness.
CURRENT STATUS: READY TO LAUNCH IN 2023!
Marjolein is now very close to her business launch! Which means that her house is about to host 7-week “Inner Journey’ programs for children (aged 5-16), and mini-retreats & workshops for adults! Exciting!
“As a coach, I am very proud. For we did nothing less, but built the foundation for the ‘The New Earth’ right here in Haarlem.
Benefits of which will hopefully be felt by the children, their parents and the whole community for years to come!
Dear Marjolein, you are an incredibly talented woman, and anyone can feel the power in your eyes :)! May your conscious business treats you well for the rest of your life!”
Are you ready to define your clear offer so you can justify the value exchange and design powerful website messaging?
Supporting your target clients in ‘changing their lives’ through your service is often not very tangible from a marketing perspective. This is why defining a clear process of the transformation you are guiding them towards (a method/service package), and linking it to down-to-earth results is a crucial first step.
The second important step is to give your service a price value that allows you to support your basic, saving and luxury goals (now and long-term in the future). This is what you deserve, and also how the mainstream audience will start appreciating the more conscious offerings.
“I am a photographer, and for many years I didn’t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I do.
I am blown away with the holistic offers that Alja and I designed together. Next to that, I am satisfied with my pricing, the website, and eager to put my social media marketing strategy out in the world.
I believe it is very important for any conscious creator to know what their offerings are and to really define it. This is what makes you feel feel valued and seen. Alja knows how to do this, which is very powerful.”
Brendan McMullan
Sydney, Australia
STEP 1: DEFINING HIS SIGNATURE NICHE & SEGMENTS
Brendan has been running his own photography studios and businesses for over a decade. But it was in the past few years that he has evolved as a more conscious man – from doing deep inner work, learning how to facilitate shamanic ceremonies, to walking the path of ‘El Camino’.
It was clear to me that the old way of offering his photography service: wedding shoots, children shoots, portraits, family shoots, etc. was no longer suiting ‘the new version of himself’.
Moreover, the latest photos he had been taking were speaking for themselves: they were very empowering and capturing the inner essence of humans very well! It didn’t take us long to figure out – who he really wants to shoot is other conscious individuals: either in a form of a ‘Sacred portrait’, or ‘Business Branding’.
STEP 2: BLENDING PHOTOGRAPHY WITH ‘ENERGY ARCHETYPE’ COACHING & EMPOWERING RITUAL
Brendan told me that he notices other photographers do not make sure their clients truly feel empowered on the other side of the camera. This in his opinion was the key to wonderful pictures. The way he does that is through coaching clients prior to shoot on which ‘energy archetype’ they should connect with to get the results they want.
So it quickly became clear that his talents exceed ‘taking pretty pictures’. He is actually a guide. A mentor!
Which is why we added prior-to-shoot coaching, and on-the-shoot guided ceremony in his working process. We also specified the amount of photos that people will get – to standardize his work, and set the right expectations for the clients.
STEP 3: WEBSITE DESIGN & SOCIAL MEDIA STRATEGY
CURRENT STATUS: WORKING ACCORDING TO THE STRATEGY!
“Brendan, it is a pleasure seeing you building your brand awareness. Every time you make a post on instagram, I know you are heading in the right direction. One client at a time will continue to grow your confidence, and in no time help you build your authority in the conscious photography market.
All of your lifestyle goals will then build themselves up:)! And please put me on the top of your waiting list for when you will be in Europe next!
Alja
The most successful conscious businesses have a very simple strategy.
They investigate proven conscious business models out there, define what their target audience actually needs, and blends this together with their unique expertise.
Finding the middle ground between the ‘missing out’ and ‘heart-centered’ sales approach leads to a realistic success plan. For people to buy their service they must speak their language, and meet them where they are struggling at.
Build a profitable solo-business you love running step-by-step
Once you know your clear niche and offer your website will write itself in one go, and be selling for your for years to come. You will also be very comfortable telling the world about what you do, and have unshakable confidence that your social media content is really leading your potential clients to take action.
Any operational stress (session organization, invoicing, accounting & taxes) and service delivery challenges can be avoided by sharp monthly planning.
Step-by-step approach to get you from zero to consistent revenue… …providing service that is aligned with who you are in your core!
1. PRESENCE
BUSINESS CONCEPT
- What is your unique niche?
- Who is your ideal target audience?
- What do people you want to help struggle with?
- What exactly is your method of solving their challenges?
- How does your offer look like , and what is it’s value?
CLEAR PROCESS (PACKAGE / SUBSCRIPTION / MEMBERSHIP / COURSE,…) LEADS TO A MORE PROFITABLE BUSINESS MODEL
2. SOVEREIGNTY
OPERATIONAL STRATEGY
- What operations support you in being commercially successful?
- How do your clients find you?
- How do you pitch yourself effectively confidently?
- Which systems do you need to put in place to create an effortless work flow for yourself?
3. VISIONARY ACTION-TAKING
WEBSITE / ENGAGEMENT
- What is your client’s decision journey before working with you?
- What website communication leads them to take action?
- What builds trust in you as a guide/teacher/ service provider?
- How do you engage with your clients while you work with them?
daring communication across all social channels converts your potential clients into paying ones
8-WEEK: SOLO CONSCIOUS BUSINESS STRATEGY PACKAGE
Tools, tips, advice
In-between coaching support
WEEK 1: CONSCIOUS NICHE & TARGET AUDIENCE
WEEK 2: CLEAR OFFER & PRICING
WEEK 3: SALES, MARKETING & VISIBILITY STRATEGY
WEEK 4: INTERNAL OPERATIONS STRUCTURE DESIGN (PAYMENT, LEGAL, ACCOUNTING)
WEEK 5: HOW TO LEAD CLIENTS PROACTIVELY (FROM SALES OFFER, CLOSING CONTRACTS, TO PROVIDING EXCELLENT SERVICE)
WEEK 6: PERSONAL WELL-BEING HABITS & BOUNDARIES
WEEK 7: STEP BY STEP: DEFINE CALENDAR ACTION PLAN FOR NEXT 2 MONTHS
WEEK 8: EVALUATION & RE-STRATEGIZING
Value: NL/GER: 1570 Euro, SLO: 1150 Euro, NZ: 2650 NZD
Other countries upon request
YOUR PARTNER IN HELPING YOU BUILD YOUR SIGNATURE BUSINESS
While respecting the path that you have walked up to this point in time (I know it took a lot of wisdom & courage) I will professionally guide you step-by-step to make your future conscious vision a reality. We will define the most important operations, but keep flexibility for potential future changes.
6 STEP PROCESS OF WORKING TOGETHER
1. FREE DISOCVERY CALL
This is where you can tell me more about yourself, about where you are at, and about where you’d like to be after working together. I’d like to understand your life situation to assess if I am the right coach for you.
2. COACHING AGREEMENT
If you decide to work with me, I will send you a coaching agreement to sign, and an invoice to pay via e-mail. As soon as I receive both, we are officially ‘a coach’ and ‘a client’ for the reminder of the program.
3. PLANNING SESSIONS
Before our first session begins it is important to agree on the dates, times & location of our sessions. It is recommended to do it weekly at the same time, however +1/2 days of variation is okay.
4. COACHING SESSIONS
Come fully prepared into the session. This means create mental space, be in a private room (if online), have the technology ready to support you (lap top if online), a notebook, and a pen.
5. IN-BETWEEN COACHING
If you have any questions, or need support in between the sessions, you can reach out to me via e-mail or whats-app. I will respond to you as soon as I will be able to, given my other obligations.
6. FEEDBACK
After our last session, our work together is complete. This is the time for you to voice any unmet needs, and to give me feedback to further improve my service. I will also ask you for a public testimonial (optional).
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