{"id":20692,"date":"2023-09-18T12:32:47","date_gmt":"2023-09-18T12:32:47","guid":{"rendered":"https:\/\/www.aljaberkcoaching.com\/?p=20692"},"modified":"2024-11-06T14:33:32","modified_gmt":"2024-11-06T14:33:32","slug":"casebrendanmcmullan","status":"publish","type":"post","link":"https:\/\/www.aljaberkcoaching.com\/en\/casebrendanmcmullan\/","title":{"rendered":"Brendan McMullan Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20692\" class=\"elementor elementor-20692\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afe7109 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afe7109\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dfad52b\" data-id=\"dfad52b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd3bc39 elementor-widget elementor-widget-image\" data-id=\"bd3bc39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.aljaberkcoaching.com\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\" title=\"Copy of empower your truth(3)\" alt=\"Copy of empower your truth(3)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-bcf82fb\" data-id=\"bcf82fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd75257 elementor-nav-menu__align-justify elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"bd75257\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-bd75257\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14800\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/business-strategy-coaching-program\/\" class=\"elementor-item\">COACHING<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25588\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/business-strategy-coaching-program\/\" class=\"elementor-sub-item\">BUSINESS COACHING<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9409\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/inner-empowerment-coaching\/\" class=\"elementor-sub-item\">INNER COACHING<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9410\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/career-coaching\/\" class=\"elementor-sub-item\">CAREER COACHING<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25592\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/online-skupnost-akademija-zavestnega-podjetnistva-z-aljo-berk\/\" class=\"elementor-item\">ONLINE COMMUNITY<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-10726\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/workshops\/\" class=\"elementor-item\">WORKSHOPS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9411\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/about-me\/\" class=\"elementor-item\">ABOUT<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20818\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/testimonials\/\" class=\"elementor-item\">TESTIMONIALS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21414\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/contact\/\" class=\"elementor-item\">CONTACT<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-bd75257\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14800\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/business-strategy-coaching-program\/\" class=\"elementor-item\" tabindex=\"-1\">COACHING<\/a>\n<ul class=\"sub-menu elementor-nav-menu--dropdown\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25588\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/business-strategy-coaching-program\/\" class=\"elementor-sub-item\" tabindex=\"-1\">BUSINESS COACHING<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9409\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/inner-empowerment-coaching\/\" class=\"elementor-sub-item\" tabindex=\"-1\">INNER COACHING<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9410\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/career-coaching\/\" class=\"elementor-sub-item\" tabindex=\"-1\">CAREER COACHING<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-25592\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/online-skupnost-akademija-zavestnega-podjetnistva-z-aljo-berk\/\" class=\"elementor-item\" tabindex=\"-1\">ONLINE COMMUNITY<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-10726\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/workshops\/\" class=\"elementor-item\" tabindex=\"-1\">WORKSHOPS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9411\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/about-me\/\" class=\"elementor-item\" tabindex=\"-1\">ABOUT<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-20818\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/testimonials\/\" class=\"elementor-item\" tabindex=\"-1\">TESTIMONIALS<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-21414\"><a href=\"https:\/\/www.aljaberkcoaching.com\/en\/contact\/\" class=\"elementor-item\" tabindex=\"-1\">CONTACT<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93e8b30 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"93e8b30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfb1bf7\" data-id=\"dfb1bf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71ab944 elementor-widget elementor-widget-image\" data-id=\"71ab944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/09\/280332419_537415014571268_3486651724051635575_n-683x1024.jpeg\" class=\"attachment-large size-large wp-image-14799\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-af709fb\" data-id=\"af709fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c4057 elementor-widget elementor-widget-spacer\" data-id=\"53c4057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-241dfac elementor-widget elementor-widget-heading\" data-id=\"241dfac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case study: Brendan McMullan Photograpyh<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff6245 elementor-testimonial--layout-image_above elementor-testimonial--skin-default elementor-testimonial--align-center elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"2ff6245\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cI am a photographer, and for many years I didn\u2019t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I do.\nI am blown away with the holistic offers that Alja and I designed together. Next to that, I am satisfied with my pricing, the website, and eager to put my social media marketing strategy out in the world.\nI believe it is very important for any conscious creator to know what their offerings are and to really define it. This is what makes you feel valued and seen. Alja knows how to do this, which is very powerful.\u201d \n\t\t\t\t\t<\/div>\n\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Brendan McMullan, Gold Coast Australia<\/span><span class=\"elementor-testimonial__title\">Founder Brendan McMullan Photography<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5197b2f elementor-align-center elementor-mobile-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"5197b2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.brendanmcmullanphotography.com.au\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VISIT BRENDAN'S WEBSITE <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb2e36 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3eb2e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.instagram.com\/brendanmcmullanphotography\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab2de36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab2de36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abe94dd\" data-id=\"abe94dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a458a3e elementor-widget elementor-widget-spacer\" data-id=\"a458a3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a9a54 elementor-widget elementor-widget-heading\" data-id=\"83a9a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Acknowledging Brendan's Potential\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ccb53 elementor-widget elementor-widget-text-editor\" data-id=\"49ccb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brendan, with over a decade of experience in photography, underwent a profound personal transformation that led him to reassess his professional path. His journey involved deep inner work and a desire to capture the essence of conscious individuals through his photography, showcasing their authentic selves.<\/p><p>Although Brendan had the capability to redefine his offerings, my structured guidance allowed him to navigate this transition more swiftly and effectively. Together, we focused his energy and motivation, ensuring he was ready to market his unique approach consistently.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee71b80 elementor-widget elementor-widget-heading\" data-id=\"ee71b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Intention and Collaboration\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b65e2 elementor-widget elementor-widget-text-editor\" data-id=\"60b65e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our work began by <strong>rediscovering his niche and target audience<\/strong>. We <strong>elevated his photography to an empowering experience<\/strong>, integrating pre-shoot coaching sessions to help clients connect with their authentic selves. We developed <strong>a comprehensive marketing strategy<\/strong> and <strong>crafted compelling website copy<\/strong> that reflected his true essence, showcasing his holistic approach to photography. Finally we <strong>focused his sales process and set up daily actions<\/strong> for the next 2 months.<\/p><p>Brendan is now thriving in alignment with his newfound purpose. He has transformed his photography business into a vehicle for empowerment, offering &#8216;Sacred Portraits&#8217; and &#8216;Business Branding&#8217; that resonate with conscious individuals. His offerings are not only well-defined, but he also feels valued and seen as a creator in his industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e05f32 elementor-align-center elementor-mobile-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"4e05f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/aljaberkcoaching\/discovery-call?month=2024-10\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">APPLY FOR FREE DISCOVERY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b115dbc elementor-widget elementor-widget-spacer\" data-id=\"b115dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ce2560 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ce2560\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-632cc66\" data-id=\"632cc66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f72c9a elementor-widget elementor-widget-image\" data-id=\"0f72c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/IMG_6735-200x300.jpeg\" class=\"attachment-medium size-medium wp-image-19192\" alt=\"\" srcset=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/IMG_6735-200x300.jpeg 200w, https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/IMG_6735-683x1024.jpeg 683w, https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/IMG_6735.jpeg 750w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f7f662c\" data-id=\"f7f662c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e698b elementor-widget elementor-widget-image\" data-id=\"42e698b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"280\" height=\"300\" src=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-43-40-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040197725-280x300.png\" class=\"attachment-medium size-medium wp-image-19196\" alt=\"\" srcset=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-43-40-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040197725-280x300.png 280w, https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-43-40-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040197725.png 498w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-171ae9c\" data-id=\"171ae9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a5c4ba elementor-widget elementor-widget-image\" data-id=\"4a5c4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"300\" src=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-44-26-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040179988-285x300.png\" class=\"attachment-medium size-medium wp-image-19197\" alt=\"\" srcset=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-44-26-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040179988-285x300.png 285w, https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-09-at-15-44-26-Brendan-Mcmullan-@brendanmcmullanphotography-\u2022-Instagram-photos-and-videos-e1695040179988.png 498w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ce31c01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ce31c01\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c59a9cd\" data-id=\"6c59a9cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-797f3d16 elementor-widget elementor-widget-spacer\" data-id=\"797f3d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a892a elementor-align-center elementor-mobile-align-center elementor-button-info elementor-widget elementor-widget-button\" data-id=\"08a892a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/aljaberkcoaching\/discovery-call?month=2024-10\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">APPLY FOR FREE DISCOVERY CALL<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc2766 elementor-widget elementor-widget-spacer\" data-id=\"3cc2766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49fc3d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49fc3d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c3ab194\" data-id=\"2c3ab194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7542659d elementor-widget elementor-widget-text-editor\" data-id=\"7542659d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2021 Alja Berk Coaching.\u00a0 All Rights Reserved \u00b7 <a href=\"https:\/\/www.aljaberkcoaching.com\/2021\/02\/08\/privacy-policy\/\">Privacy Policy <\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case study: Brendan McMullan Photograpyh \u201cI am a photographer, and for many years I didn\u2019t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20692","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brendan McMullan Case Study - Alja Berk Coaching<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aljaberkcoaching.com\/en\/casebrendanmcmullan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brendan McMullan Case Study - Alja Berk Coaching\" \/>\n<meta property=\"og:description\" content=\"Case study: Brendan McMullan Photograpyh \u201cI am a photographer, and for many years I didn\u2019t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aljaberkcoaching.com\/en\/casebrendanmcmullan\/\" \/>\n<meta property=\"og:site_name\" content=\"Alja Berk Coaching\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T12:32:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-06T14:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\" \/>\n<meta name=\"author\" content=\"AljaBerk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AljaBerk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/\"},\"author\":{\"name\":\"AljaBerk\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/#\\\/schema\\\/person\\\/dcbb083098e9b234ecb9599951baf97c\"},\"headline\":\"Brendan McMullan Case Study\",\"datePublished\":\"2023-09-18T12:32:47+00:00\",\"dateModified\":\"2024-11-06T14:33:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/\"},\"wordCount\":379,\"image\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/\",\"url\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/\",\"name\":\"Brendan McMullan Case Study - Alja Berk Coaching\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\",\"datePublished\":\"2023-09-18T12:32:47+00:00\",\"dateModified\":\"2024-11-06T14:33:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/#\\\/schema\\\/person\\\/dcbb083098e9b234ecb9599951baf97c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\",\"contentUrl\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/casebrendanmcmullan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brendan McMullan Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/#website\",\"url\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/\",\"name\":\"Alja Berk Coaching\",\"description\":\"Business strategy coaching for coaches and conscious entrepreneurs. Get clarity, build a structured business, and grow consistent income with Alja\u2019s personalized 6-week private coaching program.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/#\\\/schema\\\/person\\\/dcbb083098e9b234ecb9599951baf97c\",\"name\":\"AljaBerk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g\",\"caption\":\"AljaBerk\"},\"sameAs\":[\"https:\\\/\\\/www.aljaberkcoaching.com\"],\"url\":\"https:\\\/\\\/www.aljaberkcoaching.com\\\/en\\\/author\\\/aljaberk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brendan McMullan Case Study - Alja Berk Coaching","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aljaberkcoaching.com\/en\/casebrendanmcmullan\/","og_locale":"en_GB","og_type":"article","og_title":"Brendan McMullan Case Study - Alja Berk Coaching","og_description":"Case study: Brendan McMullan Photograpyh \u201cI am a photographer, and for many years I didn\u2019t know how to segment my clients, and package my offers to portray the full conscious experience I provide. After business coaching with Alja, this is the first time I truly feel I am fully expressing the resonance of what I [&hellip;]","og_url":"https:\/\/www.aljaberkcoaching.com\/en\/casebrendanmcmullan\/","og_site_name":"Alja Berk Coaching","article_published_time":"2023-09-18T12:32:47+00:00","article_modified_time":"2024-11-06T14:33:32+00:00","og_image":[{"url":"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png","type":"","width":"","height":""}],"author":"AljaBerk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"AljaBerk","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#article","isPartOf":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/"},"author":{"name":"AljaBerk","@id":"https:\/\/www.aljaberkcoaching.com\/#\/schema\/person\/dcbb083098e9b234ecb9599951baf97c"},"headline":"Brendan McMullan Case Study","datePublished":"2023-09-18T12:32:47+00:00","dateModified":"2024-11-06T14:33:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/"},"wordCount":379,"image":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png","articleSection":["Uncategorized"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/","url":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/","name":"Brendan McMullan Case Study - Alja Berk Coaching","isPartOf":{"@id":"https:\/\/www.aljaberkcoaching.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#primaryimage"},"image":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png","datePublished":"2023-09-18T12:32:47+00:00","dateModified":"2024-11-06T14:33:32+00:00","author":{"@id":"https:\/\/www.aljaberkcoaching.com\/#\/schema\/person\/dcbb083098e9b234ecb9599951baf97c"},"breadcrumb":{"@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#primaryimage","url":"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png","contentUrl":"https:\/\/www.aljaberkcoaching.com\/wp-content\/uploads\/elementor\/thumbs\/Copy-of-empower-your-truth3-pl66zyqimxb1pkpxopme9kzasy1sa0schlprbk91j4.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aljaberkcoaching.com\/casebrendanmcmullan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aljaberkcoaching.com\/"},{"@type":"ListItem","position":2,"name":"Brendan McMullan Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.aljaberkcoaching.com\/#website","url":"https:\/\/www.aljaberkcoaching.com\/","name":"Alja Berk Coaching","description":"Business strategy coaching for coaches and conscious entrepreneurs. Get clarity, build a structured business, and grow consistent income with Alja\u2019s personalized 6-week private coaching program.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aljaberkcoaching.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.aljaberkcoaching.com\/#\/schema\/person\/dcbb083098e9b234ecb9599951baf97c","name":"AljaBerk","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eb373aa3af93cef0156ab33da29e24747473856b9b583910de4675983e08ac9a?s=96&d=mm&r=g","caption":"AljaBerk"},"sameAs":["https:\/\/www.aljaberkcoaching.com"],"url":"https:\/\/www.aljaberkcoaching.com\/en\/author\/aljaberk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/posts\/20692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/comments?post=20692"}],"version-history":[{"count":66,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/posts\/20692\/revisions"}],"predecessor-version":[{"id":23263,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/posts\/20692\/revisions\/23263"}],"wp:attachment":[{"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/media?parent=20692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/categories?post=20692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aljaberkcoaching.com\/en\/wp-json\/wp\/v2\/tags?post=20692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}